Monthly Archives: August 2008

Choosing the Right Company to Design Your Website – What to Look for and Ask

The Internet has grown a lot in the past few years. The penetration of the Internet is such that websites, email addresses, and instant messengers are now seen as competitors of real life offices, office addresses, and telephone numbers. It goes without saying that a website today would mean the identity of a person or even a company. There are several web-designing companies, which you could hire to design your website. However, there are various aspects of web designing that you should consider before hiring a web-designing outfit. Here are just some of them:

Experience and Profile: Two factors that you will need to know about any company doing any work for you, let alone setting up your website. Recently, almost anyone has started a web designing business, even students who learn the tricks of the trade in the morning and make web pages in the evening. Getting an idea of what websites the companies have prepared will give you a better idea whether they are fit for your job or not.

Variety of Work: Web designing is a customer driven process. Therefore, the web designing company is bound to have a vast portfolio, with almost all types of designs and layouts. You should try to find out whether the company has moved along with the times.

Talent: If possible, you should ask the backgrounds of their employees. Many web-designing companies have the profiles of their employees on their websites. Make sure to go through them and get an idea of the talent that would be working on your website.

Office: Ask whether the company has a physical office. Some new web designing companies are just a group of people working from the confines of their homes via the Internet. Though work at home is increasing almost daily, you may have a problem if you wish to talk and interact with them, for the lack of a commercial place.

Advertising On The Internet: What Are My Options

The Internet is by far the fastest growing medium of information and entertainment. It goes without saying that with the increase in people using the Internet, it has become a potent platform for advertising. Internet advertising forms a very important chunk of any advertising budget for today’s major companies. There are various options you have for Internet advertising. Here are some of these several options:

Types of Ads: There are only two major types of advertisements on the Internet – text ad and graphics ads, if you consider flash as a graphic ad for want of simplicity. You should decide which type of ad you want for your product or company. With the advent of Web 2.0, graphic ads are being phased out. Most successful Internet advertising has been non intrusive and non obtrusive to the reader. While these were the different types of ads, below are the various options you have when it comes to internet advertising:

Traditional Banner Ads: You can buy ad space on the various websites that offer them. The websites will charge depending on their web traffic, the size of the ad and where you wish to place them on their website. Also, you can opt for the various types of pop unders and pop unders for your advertising needs.

Agencies: If you find it too tiresome to look for websites and contact them for your advertising needs, you can sign up as an advertiser with the various advertising programs prevalent on the Internet today. The most famous of these are Google Adsense. Google Adsense acts as a middle man between companies and individuals who wish to advertise their product, and individuals and companies who have webspace available for advertising. Google Adsense may be the most successful advertising module ever to hit the Internet.

Article Marketing: Article marketing is touted to be the next best advertising option in a spate of two years. There are various article directories where you can post articles about your product or company, with a link taking the readers to your website at the end or even in between your content.

SEO – What NOT To Do

Most search engines have laid down some strict standards that you need to follow to make the search engine optimization process successful. There are many people who might not be aware of what they can or can’t do and so here are some things related to SEO that you should never do:

Advertisements: If you have created a new website then refrain from putting any advertisements in it from the word go. If you put ads on your new site then Google will mark it as a suspected “ad farm” site and hence will not index it for a particular period, which means that your website will remain in the sandbox. Instead, you can make your website content keyword rich so that it can be indexed.

In bound Links: If your website doesn’t have any inbound links or if you add too many irrelevant links or multiple links from one site then it will hamper your Page Rank as Google will label your website as a Link farm. Ensure that you pick links from only those websites that have some similarity to your industry or content.

Duplicate content: If you use content copied from other websites then you will be penalized by the top search engines and your website ranking may suffer due to this. Always make it a point to use non-copyright and original content so that search engines can index your website.

Keyword spamming: Over-using of keywords or using of too many irrelevant keywords can have a negative impact on the overall ranking of your website. Ensure that you research your keywords, use relevant keywords and keep the keyword density at around 2%

Invisible Text: Invisible text refers to content that can’t be seen by the user because it is of the same color as the background and is jammed with keywords. Search engines today are smarter and they will ban your website for doing it.

Basic Rules Of Website Promotion

How do the basic rules of website promotion help your cause? As a company or an individual having interest in the Internet real estate, you pump in substantial amount of dollars on development of your website under the impression that once the completed website is on the Internet, people will simply visit it in hordes and therefore, you don’t have to undertake any website promotion for it. Let’s put things in perspective. With hundreds of websites being uploaded on the internet each day, prompting your website becomes a necessity unless you want it to get lost, anonymously, in the realms of the virtual world.

Effective website promotion demands that you utilize every proven best method available to promote your website. Typically, there are two different types of search tools – search engines and directories. Search engines are algorithms driven while directories are driven by human editors. If you get your website listed in these directories, you can be sure that the search engine spiders will index your site soon enough.

Here are two wonder rules for easy and effective website promotion.

Start with Directories: Search engines love directories. Since they are humanly driven, directories such as DMOZ or Open Directory project provide you free and effective website promotion opportunity. Keep in mind these basic rules can help you with a smooth submission process.

– Find out if your website is already listed in these directories
– Get a professional to pen an objective introduction of your company/website
– Choose only the most suitable subcategory from the directories menu
– Follow all rules of submission as per directory specifications

Next Step, Search Engines: Algorithms used by SEs prowl the internet real estate for web pages making it important for you to put some backlinks to your website. Some of hottest search engines are Google, Altavista, AllTheWeb, Lycos and MSN, AOL Search, etc. Google is the biggest with over 3.5 billion indexed web pages to date.

Sure there are many more rules of website promotion, but the above two are most important and effective.

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