As a small business owner, regardless of what business you are in, you need to have a great website in place. Today, most people search online for products or services that they are interested in and your website forms your brand impression. In order to maximise your sales, your website needs to look professional and credible to your audience. While you can certainly try and design your website on your own, it always pays to invest in professional services. Gold […]

In order for your business to have a professional presence online, you must seek the services of a web designer. Professional designers have the necessary skills to build industry standard websites that not only meet your business objectives but also launch your brands reputation online. However, to ensure this you need to hire a designer that is skillful and competent; otherwise, you will be throwing your heard earnt money down the drain. If you’re in the process of hiring a […]

No doubt, you’re excited about getting a website and can’t wait to get started. However, it is always a good idea to be aware of the stages that are involved in the web development process. By understanding these stages, you will be able to communicate with your designers better and you will avoid having to go through revisions or multiple iterations. As the owner of Ignition Media, a company that specialises in web development, I, for one, know the stages […]

Finding the right firm to handle your SEO is no easy task. There are often a lot of “smoke and mirrors” in SEO. Moreover, with so many scammers around who promise the world, take your money and provide you with nothing, often the only way to know if a firm is working for you lies in measuring results. While past bad experiences may have put you off looking for reliable SEO services on the Gold Coast, SEO is a necessity […]

Top 6 Google ranking factors for SEO

Let me guess, you went and had a website created for your business and now you’re wondering why you have no enquiries; am I right? Let me tell you one thing – simply having a website is not enough. Your website needs to be visible to your target audience and this means that you should be easily found on Google. It may come as a surprise to you, but 93% of online experiences begin with a search engine. Therefore, it […]

Advertising on Facebook is increasingly becoming a part of most SEM campaigns. Facebook ads are a great way to complement Google AdWords and other PPC advertising campaigns because of the large audience it attracts. According to roymorgan.com, 13 million Australians visited Facebook per month in the 12 months leading to March 2015. That’s 56% of Australians on Facebook each and every month! This is certainly one audience you want to tap into and there is no better way to do […]

Email marketing is one of the best ways for a small business to reach potential clients. Email campaigns can be created for newsletters, to promote a sale or offer, ecards and much more. But first, let’s take a look at why email marketing is such an effective marketing tool. According to a study performed by getresponse.com, 64% of companies rated email marking as the most effective marketing channel. Upon further research, I also found that 89% of marketers stated that […]

According to IBIS World, online shopping in Australia is a $16 billion industry that has grown at a rate of 14.6% annually through 2011-2016. With little evidence to suggest it will slow down any time in the near future, it is no surprise that you either own an ecommerce business, or are in the process of developing an ecommerce website. Whether you’ve already started an ecommerce website or you’re thinking of starting up, it is a good idea to take […]

Whether you’re a business owner, a blogger or an entrepreneur with an online store, simply having a website isn’t enough to guarantee success. The way in which it is designed will have a high effect on how much traffic and business it generates. There are certain design principles that need to be addressed in web page design in order for a website to become a valuable asset to you or your business. According to Econsultancy, 47% of people expect a […]

I’m sure you’ve come across the phrase “content is king”. This is something that I completely believe in and you should do so too. While having a website is all well and good, the one thing that will turn your website into a honey pot is its content. If there is one SEO factor that Google loves above all else, it’s content. If you’re not much of a wordsmith, then believe me – hiring a copywriter is one investment you’ll […]

When it comes to online marketing, social media is one of the best places to start. According to Sensis Social Media  Report May 2015, almost 50% of  consumers now access social media every day, yet only 31% of SME businesses actively operate a social media  engagement strategy. As a professional online marketing expert, I actively engage in social media marketing to not only promote by business Ignition media, but to also promote my client’s businesses. While it is one marketing […]

Social networks have truly changed the way businesses approach marketing in many ways. Social networking can help a business gain insight on what people need or want, it can help business find potential leads and customers and of course, it can help a business gain more followers. These benefits have not gone unnoticed by many Australian businesses. In fact, according to quiip.com.au, 56% of large Australian businesses and 32% of medium Australian businesses have a social media presence. If you’re […]

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