Top 6 Google ranking factors for SEO

Let me guess, you went and had a website created for your business and now you’re wondering why you have no enquiries; am I right? Let me tell you one thing – simply having a website is not enough. Your website needs to be visible to your target audience and this means that you should be easily found on Google. It may come as a surprise to you, but 93% of online experiences begin with a search engine. Therefore, it […]

Advertising on Facebook is increasingly becoming a part of most SEM campaigns. Facebook ads are a great way to complement Google AdWords and other PPC advertising campaigns because of the large audience it attracts. According to roymorgan.com, 13 million Australians visited Facebook per month in the 12 months leading to March 2015. That’s 56% of Australians on Facebook each and every month! This is certainly one audience you want to tap into and there is no better way to do […]

Email marketing is one of the best ways for a small business to reach potential clients. Email campaigns can be created for newsletters, to promote a sale or offer, ecards and much more. But first, let’s take a look at why email marketing is such an effective marketing tool. According to a study performed by getresponse.com, 64% of companies rated email marking as the most effective marketing channel. Upon further research, I also found that 89% of marketers stated that […]

According to IBIS World, online shopping in Australia is a $16 billion industry that has grown at a rate of 14.6% annually through 2011-2016. With little evidence to suggest it will slow down any time in the near future, it is no surprise that you either own an ecommerce business, or are in the process of developing an ecommerce website. Whether you’ve already started an ecommerce website or you’re thinking of starting up, it is a good idea to take […]

Whether you’re a business owner, a blogger or an entrepreneur with an online store, simply having a website isn’t enough to guarantee success. The way in which it is designed will have a high effect on how much traffic and business it generates. There are certain design principles that need to be addressed in web page design in order for a website to become a valuable asset to you or your business. According to Econsultancy, 47% of people expect a […]

I’m sure you’ve come across the phrase “content is king”. This is something that I completely believe in and you should do so too. While having a website is all well and good, the one thing that will turn your website into a honey pot is its content. If there is one SEO factor that Google loves above all else, it’s content. If you’re not much of a wordsmith, then believe me – hiring a copywriter is one investment you’ll […]

When it comes to online marketing, social media is one of the best places to start. According to Sensis Social Media  Report May 2015, almost 50% of  consumers now access social media every day, yet only 31% of SME businesses actively operate a social media  engagement strategy. As a professional online marketing expert, I actively engage in social media marketing to not only promote by business Ignition media, but to also promote my client’s businesses. While it is one marketing […]

Social networks have truly changed the way businesses approach marketing in many ways. Social networking can help a business gain insight on what people need or want, it can help business find potential leads and customers and of course, it can help a business gain more followers. These benefits have not gone unnoticed by many Australian businesses. In fact, according to quiip.com.au, 56% of large Australian businesses and 32% of medium Australian businesses have a social media presence. If you’re […]

Have you entered into an online marketing campaign but you’re not happy with your results? Well, the good news for you is that even the most successful of marketers occasionally handle campaigns that don’t offer the desired results. The trick, however, lies in quickly identifying mistakes in a campaign and correcting them. This is how great marketers turn a dying online marketing campaign around. As an online marketing expert with over 16 years of experience, I’ve had to deal with […]

Choosing the wrong web developer can have disastrous impact on your business. Not only can you be left high and dry, but even if you do end up with a website, if it isn’t made correctly (responsive and SEO friendly being most important), then you are shooting yourself in the foot. You need to choose a web developer who has the experience and the ability to create a first-class websites, that will not only be a good use of your […]

As a small business owner, social media should be one of your most important marketing channels. The February 2016 statistics as reported by marginmedia.com.au reveal that in Australia alone, there are 2,800,000 Twitter Users, 15,000,000 Facebook Users, 5,000,000 Instagram Users and 60,000 Google+ Users. These statistics can only mean one thing – if you’re not already taking advantage of social media, you’re missing out on a huge audience. As an expert in social media marketing, I for one know the […]

Getting your business noticed is one of the hardest yet most rewarding tasks of small business owner. One of the easiest ways to do this is through SEO (search engine optimisation). By hiring a professional SEO firm, you can rise up to the top of Google search result rankings which guarantees better visibility. Let’s take a look at why SEO is so important for your website. According to clicky.com, Google occupies 93.31% of the Australian Search Engine Market share and […]

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