How Is A Website Scored By Google’s Page Rank

According to Google, Pagerank is a way of leveraging the “uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value.”

Let’s explain with an example. Take two pages, page X and page Y. Now according to Google, when X links to Y, it is counted as a vote of approval by page X for page Y. However, there’s more. Google doesn’t limit pageranking to just the volume of votes (links) a webpage receives. The search engine also analyses the webpage that voted for the other webpage. So, if a heavyweight webpage casts a vote for your webpage, then it counts more and makes your webpage “important”

Now that you’ve understood what pageranking really is, let’s understand how a website is scored on Google and how Pagerank was introduced.

Developed by Larry Page (hence the name Pagerank), while studying at the Stanford University, Sergey Brin also chipped in while developing the possibility of a new type of search engine. This was the year 1988 and soon after that both, Page and Brin left college to start Google Inc. and till date Pagerank is the backbone of all of Google’s web search methodologies.

Every webpage is assigned a numeric value from 0 to 10 by Google and this number/page is what denotes that page’s importance for Google. Therefore the Pagerank of a specific webpage is approximately based on the quality and quantity of inbound links a page gets as well as numeric value (Pagerank) of these links. Some of the other factors that influence the pageranking of a webpage on Google include relevant keywords on the pages, and real-time visits to the webpage as reported by Google’s toolbar.

Google doesn’t provide any other details about the other factors that influence a webpage pagerank in order to prevent spoofing, manipulation, and “Spamdexing.”

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Google Buzz… Is It The Next Big Thing?

Earlier this year Google announced Google Buzz, a social networking appendage to its free emailing service: Gmail.

According to many experts, Buzz has the potential to be a threat to Twitter and Facebook and their likes. While Google and Twitter have been collaborating together, Facebook is missing from Google Buzz’s interface. So that brings us to the question, and a vital one at that, is Google Buzz the next big thing?

As you all know, social networking is the hottest thing after Angelina Jolie! Since Google has been playing this field for some time now, with varying degrees of success remember Orkut, launching its own social networking add-on means more business. The conversation feature in Gmail is a clear indication that Google thought ahead of time and allowed people to save their emails as conversations, almost a rudimentary form of social networking. With Buzz, Google is making an attempt to glue these two technologies – social searches and real time communication, together to create a single and easy-to-use platform for all its existing users and prospective ones too.

It’s safe to say that Google Buzz is not a new and innovative technology, but it does make social networking easy, quick, and extremely accessible. All a Gmail user has to do is click on Buzz, the new option on the left – hand navigation and start “Buzzing.” People can buzz their status, share photos, videos, and even chat. You can also download Buzz for your Smartphone and use it to announce your activities in real time using Google maps, since Buzz allows you to find out if your buddies are in the same vicinity.

Using small and powerful add-ons using the latest technologies, Google has managed to create a huge client base and it’s fairly obvious that Google is trying to win over Facebook fans with its latest offering, the Buzz.

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Google Caffeine – How Does It Change Things?

There is a buzz in the air. It’s getting louder. It’s about the newer, fresher, and faster version of Google search engine. And it’s called Google Caffeine. To be launched sometime this year, Google Caffeine will look like the current version. But the prime changes will be made to the way web pages are index and how pageranks are calculated. Additionally, it is expected the new version will load search results, faster and more effectively.

Google Caffeine will most likely accept any challenges thrown by the new partnership between Bing and Yahoo and while the pre-beta version of Caffeine was launched in August 2009, it has become a staple topic of discussion between SEO experts and webmasters. The main question being asked is: “Does Google Caffeine change things? And if so how?”

It is expected that Google Caffeine will take the way search is conduct another step towards the real-time search. Also, it’s likely that social media results from websites such as Facebook and Twitter will be given more importance.

So, if you are wondering how the new version will affect your website’s pagerank, then we should tell you that everything is dependent on what you have been doing so far. Primarily, if you have been following the basic SEO tactics of having good, fresh content, inter-woven with the relevant keyword, pertaining to your product/service, then you have absolutely nothing to worry about. But since Google Caffeine is an effort to improve the search user’s experience, you may be penalized if your website takes a long time to download. So trim image sizes, optimize website for faster download and create a slimmer, faster version of your website and enjoy the benefits of the new, improved Google Caffeine after all with the search becoming faster, you have a lot to gain.

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What is Keyword Analysis?

For those of you who are new to SEO, it’s important to understand why keywords are so important. The primary importance of a keyword is that it is used by search engine users to find your website. That is why it is also important to choose the best and most relevant keywords so that more and more users can reach your site.

Now, if you are looking for keywords, you must understand that keyword analysis is the starting point of your SEO campaign.

What Does Keyword Analysis Do?

1. It helps increase the conversion rate
2. It helps find newer and wider markets for you
3. It helps you optimise your spend on your SEO campaigns
4. It helps visitors looking for things similar in nature to what your offer reach your website
5. It helps you choose keywords that are most relevant and most important for your SEO

Keyword Analysis Tools

There are many different keyword analysis tools such as Google Keyword Suggestion Tool or WordStream Keyword Analysis Tool. In fact WordStream takes analysis of keywords for your website as step further by also, offering suggestions on what you should do next. It can even automate your actions for optimal results and increased efficiency. From creating spreadsheets to graphs for the activity on your website, you can simply find whatever information you need at your finger tips with WS.

Importance Of Keyword Analysis

Keyword analysis helps significantly with your search marketing campaign as it provides you vital insight into what works for your website’s popularity and what doesn’t. Moreover, since keywords are the foundation of your SEO and SEM campaigns, analysing them will help you to work on a lot of aspects such as grabbing more eyeballs, prioritising your time better, better ROI and ensuring your website reaches a good position on pagerank.

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Busy Beat

Ignition Media created the new website for Busy Beat, built in WordPress this website uses a standard CMS with the addition of custom templates to manage the banners.

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How To Request A Link Exchange

In order to learn how you may request a link exchange, you need to familiarise yourself with what link exchange is and how it works.

With the pressure being on webmaster to improve the pagerank of their websites, link building has become an integral part of a website’s SEO campaign. When you ask a quality website that has a theme similar to yours or same as yours to allow you to link (connect) to it, you are building a link. If the website agrees to your request and asks you for permission to link to your website as well, you are exchanging a link.

Why are links important? Links to good websites are worth their weight in gold over the Internet as they improve your site’s credibility as well as help you garner more traffic and up your rank on the SERPs. How does this happen? Well, you see, Google believes any website page that has more quality links is a popular one and hence, gives more importance to it. As a matter of fact, 45% weightage can be given to link building out of all the ranking factors. Therefore, link building through link exchange plays an important role in helping website owners achieve first page rankings on Google search engine.

If you are also in the race to accumulate more links in order to improve your site’s search engine ranking, below are the top 3 ways to request, and build links through exchange.

1. Viral content – Unique content goes a long way in working magic on the search engines. Write for the viewers and not the SEs. Interesting, focused, and fresh content gets talked about, shared and remembered, leading to links.
2. Social Networking – Look for people to share your content with on social networking sites.
3. One way links – Find websites to link to your website by using programmes available on the Internet.

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How Does A Search Engine Rank A Website

Today using the search facility over the Internet has become an integral part of our lives. Want the answer to a question – search. Want to know the latest news – search. Want a recipe – search. It’s all about using your favourite search engine to find your answers.

But how is it that some website pages are shown on Search engine page 1, some on page 2 and so on? How does a search engine rank a website? How does a search engine determine which website is the most relevant? Do search engines always get the ranking right? Well, no, search engines do list non-relevant web pages on the first page many times. Which means you will need to dig a little more in order to find out what you want to know. However, that being said, it’s true that search engines, mostly, do a good job of sorting the millions of pages to bring you the most relevant to your search.

Let’s take a quick look at some of the factors that search engines consider when ranking websites.

1) Trust or Authority of Host Domain – 24%
2) Link Popularity of a Specific Page – 22%
3) Anchor Text of External Links – 20%
4) On-Page Keywords Usage – 15%
5) Traffic & Click Through Data – 7%
6) Social Graph Metrics – 6%
7) Registration & Hosting Data – 5%

Search engines use an algorithm that helps sort through millions of pages based on the above 7 contributing factors. Depending on these various factors, a website can rank high or low on SERPs when you tepee a search term.

That’s why it’s important to have a good SEO expert take care of your website. On page optimisation is very important for search engine spiders to find and display your website, so remember this!

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Silverstrand Developements Pty Ltd

Ignition Media was contracted to design and develop Silverstrand Development’s HTML website which features a lightbox-style project gallery and banner rotation.

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What Is The Best FREE E-Commerce Solution

There are practically hundreds and thousands of e-commerce solutions available over the internet. Some solutions are for free while others can cost you anywhere from $150-$1500 depending on the programming and technology used for creating it.

E-commerce or electronic commerce refers to buying and selling of products as well as services over the internet using electronic systems and computer networks. E-commerce started off with the invention of online shopping by Michael Aldrich of UK in 1979. Since then it has come a long way.

According to Organization for economic co-operation and development, Australia recorded $380 million in transactions with penetration rate of retail sales being 0.36% and the number of online buyers being in excess of 13 million. This is expected to grow considerably in the next 5 years. In such a scenario, integrating an e-commerce solution into your website for selling your products or services will make a huge impact on your annual revenue generated through online sales.

In order to make e-commerce successful, you will need to integrate a shopping cart to help consumers buy off the online shelf. Here is our list of recommended free e-commerce solutions that will definitely aid in boosting your overall sales:

1. Zen Cart version V3.02: This is a free e-commerce shopping cart that comes with a feature for shipping or using registered post for sending goods within Australia.
2. ezimerchant: It is a complete shopping cart software and the first e-commerce solution in Australia to earn Paypal certified integration.
3. Mal’s e-commerce: This is a free shopping cart service that accepts payment from Paymate and Paypal. It has an integrated Australian shipping module.
4. osCommerce Online Merchant v2.2: This is a complete online store solution that can be installed with ease. It offers real time quotes in Australian Dollar and for Australian Registered Post.
5. Avactis Shopping cart: One of the salient points of this shopping cart solution is that comes with an integrated Australian post calculator and Australian shipping modules. Avactis offers a free download as well as a paid one.

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What is Web 2.0.

Everyone is talking web 2.0 but you will be surprised to know that very few people really understand the importance. Web 2.0 is hot and happening but what is it really? Is it another SEO tool or is it an online phenomenon?

Web 2.0 is associated with several web based applications that can facilitate interactive information sharing, user-centred design, interoperability, and collaboration on the World Wide Web. That sounds complicated, doesn’t? In nut shell, web 2.0 refers to those websites that allow their users to interact with users from other websites as well as internet visitors. Examples of web 2.0 sites include blogs (WordPress, Eblogger), video sharing sites (YouTube, Photobucket, Flickr, GoFish, Vmix), social networking sites (MySpace, Facebook), wikis, and folksonomies. On a web 2.0 website, users can not only share content but also change it and this interactive and dynamic nature has made it successful and popular.

The term came into existence in a brainstorming session between Tim O’Reilly and Medialive International and was first publicly announced in the Web 2.0 Conference in 2004. Web 2.0 basically draws in the capabilities of both client and server-side softwares, use of network protocols, and content syndication. Some of the important techniques and features of web 2.0 include:

• Link: This is a guide to related information
• Search: The ability to find valuable information using keyword search
• Authoring: Ability to create as well as update content for collaborative work – where multiple authors are involved.
• Tags: Content categorization by the users using one-word descriptions that helps facilitate searching
• Extensions: Refers to software that can help in turning the World Wide Web into a document server as well as an application platform.
• Signals: Using of syndication technology like RSS for notifying users about various content changes

Web 2.0 is a fairly new concept and there is a lot more of it that we will get to see in the coming years.

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