As a business owner, having your own website is simply non-negotiable. With more and more customers now relying on the Internet to get information on different products and services, you simply must be online. However, having a website is not enough to effectively reach out your target audience and to create successful online presence. You need to have a working knowledge on search engine optimisation to make your website easier to find online. Here at Ignition Media, we have SEO […]

Here at Ignition Media, we specialise in creating responsive websites and rely on HTML frameworks such as Bootstrap and Foundation for all our website development. Our goal is to create successful online presence for our clients particularly those who are managing small businesses on the Gold Coast and in Brisbane. In this article, we’ll focus on Bootstrap. What is it and why do we think it is one of the best frameworks for your website? Bootstrap in an open-source JavaScript […]

Due to the growing popularity of the internet and the need to use the internet to find information, choosing Web Design as a career option is increasing for not just students leaving high school or university, but also for professionals looking for an enjoyable career change. While it is true that the demand for web design services continues to grow, so are the number of business and individuals offering it, making competition significantly stiffer. Ignition Media has been in this […]

Is your website letting you down? Perhaps you’re getting decent traffic but your bounce rate is unbelievably high and your conversion rate is frustratingly low. When this happens, it’s time that you analyse the overall performance of your website as each visitor leaving your site without responding to your call to action means losing their business. Professional web designers, such as the team here at Ignition Media, can help analyse the effectiveness of your website and improve its overall design […]

As an owner of a successful web design and development company, some of the most frequent questions I get from both potential and current clients have to do with domain name registration. Questions include “how do I know it’s the best domain name for my website?” “Is it really important to use keywords?” or “What should I do if the domain name I want is already taken?” But if your concern now is “How do I register a domain name?” […]

Having a website alone is not enough to improve your sales and revenue by reaching a global market. In order to attract traffic to your website, it’s crucial that you give them a great experience. Once you have visitors to your site, you can then work on how to make them stay longer and increase your conversions. One way to do this is to ensure that your web design is not only visually appealing but also engaging. This is something […]

Based on statistics, one in every six internet users use their mobile phones to access the internet to get information about products and services and to locate different types of businesses. This statistic alone proves how crucial it is for every website owner to upgrade their website to ensure it’s mobile-friendly otherwise, they will definitely miss out on many business opportunities not just from local Melbourne clients, but potentially worldwide! There really is no time like the present to take […]

Search Engine Marketing or SEM is a form of internet marketing that aims to promote a website with the goal to increase its visibility and improve its ranking on search engine results page (SERPs) through advertising and optimisation. While the first one refers to the promotion of the website through pay per click listings, contextual advertising, and paid inclusion, the latter refers to the process of optimising the content (on-page optimisation) based on the established algorithms of search engines to […]

It’s all in the Domain Name

There are so many things that you need to consider when getting a website built for the first time. Although all aspects of web design and development are considered crucial, choosing your domain name is exceptionally important. A domain name is the name by which your website will be called so naturally, you would want it to be perfect. It must be easy to remember and it must stand out from the crowd. As a complete web design and SEO […]

There are several reasons why people find themselves needing a website. Some are thinking of taking their business online so they can widen their reach while others are trying to promote their cause. Others are looking for avenues where they can express their ideas while there are some who are trying to establish their credibility and authority in their chosen niche. Whatever your reason, having a great website design is still a must. As your website’s design is the first […]

Proper keyword research and analysis using an effective keyword tool is the foundation of a great SEO campaign. Before you do any on-page or off-page optimisation, it is important that you have the list of the actual keywords that your target audience are using each time they search for information that are related to your business, products, and services. There is no sense trying to rank in Google’s search page results if you’re ranking for all the wrong keywords. Your […]

Website Design Tips

Linking/Files When creating a new design for an old site, it’s essential to keep every file extension the same as before… eg: http://www.domain.com.au/sitemap.html (old) http://www. domain.com.au/sitemap.html (new) alternatively, you can place a 301 redirect on the server. Try not to use dynamic pages (the URL contains a “?” character) as not all search engines will be able to spider your site. Html is still the best format for a website. Do not use “&id=” as a parameter in your URLs […]

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