Are you a new business owner looking to grow your business? If so, no doubt you’re planning on getting a website to help target customers and increase your revenues. However, simply having a website will not prove to be of much value. In order to attract visitors and convert to potential customers, your website needs to be visible on search engines. Not surprisingly, Google Australia is the #1 visited website in Australia, attracting around 2 million visitors in any given […]

The success of any small business relies on a magnitude of factors. However, one factor that you need to pay close attention to is online marketing. Online marketing services such as SEM (Search Engine Marketing) can boost your online exposure and help your website achieve better rankings on search engine results pages. SEM can drive more visitors to your website, leading to more conversions and sales – which is what we all want, right? According to Business 2 Community, when […]

I find it difficult to believe, but still in today’s day and age, where you cannot escape the internet, over 50% of Australian businesses don’t have a website. In fact, according to the ABS, just 47% of Australian businesses have a website. If you’re looking to grow your business by investing in a website or even just looking to re-design your existing website, then it pays to give consideration to the web design itself. Failing to provide input for your […]

A website is a very important aspect of any business. As a business owner, you must ask yourself whether your current website design is working for you – whether it draws in visitors and whether they convert into customers. An improperly designed website will let you down and more importantly, make you lose business as a result. According to Adobe, a whopping 39% of visitors will leave a website if it takes too long to load. Furthermore, 38% will leave […]

Businesses today cannot deny the importance of internet marketing; it simply is one of the best ways to reach your target audience and convert more sales. However, there are many aspects to internet marketing, which, unfortunately many business owners are not aware of. To be a successful business today, you must make sure that you utilise internet marketing strategies to the best possible effect. I have been in the internet marketing business for a number of years now and as […]

If there is anything constant in the world of SEO, it is change. 2015 SEO trends saw increasing focus on the mobile experience and responsive web design. While this trend is continuing in 2016, there are many other things to look forward to. As a business, you must ensure that you are aware with what’s happening in the world of SEO, so that your marketing efforts are not put to waste. Being the director of a firm specialising in SEO […]

Why responsive web design is considered to be the industry standard today In the past few years, technology has gone through tremendous changes; especially when it comes to smartphones. In fact, in 2015, Google announced that mobile phone internet traffic surpassed desktop traffic. This is certainly big news, and as more and more people shift towards mobile devices, digital marketing is also turning towards this trend. As a developer who has specialised in responsive web design on the Gold Coast […]

Today, there are a large number of website design tools that enable business owners to develop a website cheaply or even for free. While it may sound tempting to bootstrappers and new business owners, there are several considerations that need to be made before opting for cheap website design. Cheaply designed websites do offer some benefits, but they also have many disadvantages associated with them, many of which can potentially prove to be harmful for the reputation of a business. […]

As a business owner, it’s important keep your finger on the pulse; continually improving all aspect of your business. While design may not be at the top, or even on your priority list, you will be surprised to know that professional design can increase your customer base, profits and your turnover. As the director of Ignition Media, I often advise our clients to invest in designing and developing a brand. Investing in a professional graphic designer is always good ideas […]

Online marketing is a fast paced and every changing world and with consumers gaining more power, the digital marketing industry is experiencing rapid changes. However, this is not at all bad news – in fact, today, there are more sophisticated tools and platforms available that aid online marketing than ever before. Businesses across the Gold Coast have a range of marketing tools at their disposal to help them reach their target audience and get ahead of their competition. As an […]

As a business owner, now more than ever, your digital marketing strategy must target the mobile audience. Mobile traffic has now surpassed desktop traffic and as a company or a brand, it’s imperative that you reach this ever growing mobile audience. To do so, you have a few options – through mobile web design, through a mobile app or through both. Here, at Ignition Media, we only create mobile friendly websites. I firmly believe that mobile website design should be […]

Why it is important for you to consider the services of SEO specialists on the Gold Coast If you have a business website, you’ve probably come across the term SEO. Short for search engine optimisation, SEO refers to a range of techniques that can be applied to increase the visibility of a website on search engines such as Google. SEO can help take your business to the next level which is why it is important that you consider the services […]

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