Today, there are a large number of website design tools that enable business owners to develop a website cheaply or even for free. While it may sound tempting to bootstrappers and new business owners, there are several considerations that need to be made before opting for cheap website design. Cheaply designed websites do offer some benefits, but they also have many disadvantages associated with them, many of which can potentially prove to be harmful for the reputation of a business. […]

As a business owner, it’s important keep your finger on the pulse; continually improving all aspect of your business. While design may not be at the top, or even on your priority list, you will be surprised to know that professional design can increase your customer base, profits and your turnover. As the director of Ignition Media, I often advise our clients to invest in designing and developing a brand. Investing in a professional graphic designer is always good ideas […]

Online marketing is a fast paced and every changing world and with consumers gaining more power, the digital marketing industry is experiencing rapid changes. However, this is not at all bad news – in fact, today, there are more sophisticated tools and platforms available that aid online marketing than ever before. Businesses across the Gold Coast have a range of marketing tools at their disposal to help them reach their target audience and get ahead of their competition. As an […]

As a business owner, now more than ever, your digital marketing strategy must target the mobile audience. Mobile traffic has now surpassed desktop traffic and as a company or a brand, it’s imperative that you reach this ever growing mobile audience. To do so, you have a few options – through mobile web design, through a mobile app or through both. Here, at Ignition Media, we only create mobile friendly websites. I firmly believe that mobile website design should be […]

Why it is important for you to consider the services of SEO specialists on the Gold Coast If you have a business website, you’ve probably come across the term SEO. Short for search engine optimisation, SEO refers to a range of techniques that can be applied to increase the visibility of a website on search engines such as Google. SEO can help take your business to the next level which is why it is important that you consider the services […]

Steps you should take to hire a great web developer If you’re looking to build a website for your business, then the most critical part of the process is hiring a web developer to create your website. A web developer created your online presence, and with most buying processes starting online, it is important that you hire the right developer to build your website. Sure, there are hundreds of web developers on the Gold Coast and most of them will […]

A simple web design proves to be far more beneficial than a complicated website A recent Google research study revealed that users judge websites as being beautiful in less than 1/20th of a second. More importantly, the study also revealed that visually complicated websites were rated less beautiful than simple websites. This essentially goes to show that users prefer simplicity in web design and are more likely to be attracted to a website which is not cluttered and is simple […]

Are you an investor with some extra money? Are you tired of your job and want to become your own boss? There is a common answer to both these questions – ecommerce. Creating an ecommerce business is a smart career move, especially in today’s online market. Even if you have no experience in ecommerce, it is extremely simple to get an ecommerce website and start selling products or services online. I cannot stress enough on the importance of having an […]

Today, it is very important for every business to invest in online marketing. In a world where the buying process often starts with a Google search, business owners must look to build a digital audience for their products and services. Websites are ranked on such search engines and the better a website’s ranking, the higher up it appears on search engine results. I find, the most effective way of getting search engines to recognise and favour your website, is to […]

If you’re looking to begin a new web project, one of the first decisions you need to make is whether you want to work with a web design company or with a freelance web designer on the Gold Coast. While you can definitely choose to work with a company, working with a freelance web designer can offer you many more benefits. Ignition Media is very much a one-person operation. As a freelancer web designer, I myself know precisely the advantages […]

So you’ve got a website up and running, but you’re not really sure on how to improve its design and performance? Well, there are certainly a number of things that you can do to increase the number of conversions and sales that you receive from your website, however many of these techniques can be quite advanced and can be difficult for the average Joe to implement on your own. As the director of Ignition Media; who specialise in website design […]

Search Engine Optimisation (SEO) is vital for every business. Regardless of whether you have been running a business for years, or you are just planning to start one, the online presentation of your business through the means of a website is something you have to give serious consideration. The success of your website will depend on several things, and one of the most crucial is optimisation. As the expert in this particular field and with many years of experience, I […]

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