If you just recently had your website designed and launched online, I am sure you’ve heard about search engines and their importance in driving traffic to your website. A search engine is a program or a web-based tool used to search information, documents, or websites on the World Wide Web. If that sounds a bit technical for you, popular examples are Yahoo! and Google. These are what online users utilize when they search for specific data online. Search Engine Optimisation [...]

Gone are the days when people had no other option but to use their desktop computer when they want to access the Internet. Today, with the creation of numerous handheld devices such as tablets and smart phones, millions of people are now viewing different websites using various gadgets on-the-go. This advancement in technology has been aided by the grown of mobile network operators offering affordable wireless high-speed Internet service. In Australia, the growth of smartphone use cannot be ignored. It [...]

The domain name is undoubtedly the most important element of your website as this has direct impact in the way that search spiders and your target audience perceive it. Having a domain name is a necessity for any website, and those domains that contain the .com, or a .com.au extension in particular communicate your credibility and your business’ trustworthiness. In the years of developing websites, I understand the importance of having the right domain name as it gives your business [...]

Is Google Adwords for you?

As more and more people turn to the Internet to get information about products and services, more and more companies are taking their businesses to the World Wide Web. Although this makes them easier to reach, it makes the online competition stiffer by the minute. This competition can make it difficult especially for new website owners to catch their target market’s attention. Let me give you an example; if you’re offering business cards, you might think that your potential customers [...]

Identifying and registering a compelling domain name is the first step in building a website. Simply put, your domain name is your online identity and it is the “name” that your target audience will use in order to access your website. Due to its apparent importance in the success of your overall internet marketing success, it is important that it’s compelling, very descriptive, short, and of course keyword-rich. But what happens if the domain name that you’re dying to have [...]

While having a website for any type of business is important, search engine optimisation (SEO) is much crucial. Whatever type of business you’re running, whatever it is that you sell, you can bet that you’re going up against hundreds if not thousands of competitors online. So when your potential customers make a Google search of the product and services that you sell, you have to make sure that your website appears prominently on search page results otherwise, you’ll lose your [...]

If you own a website, you have probably heard about Google Analytics at least once before. This is a very important tool not just for advertisers but also for web owners like you as it is very effective in monitoring and analyzing traffic that you attract to your website. Personally, I find Google Analytics very useful and use it not only on my own site, but also on all clients’ websites that take on an SEO campaign here at Ignition [...]

So, you are desperately in need of the best Brisbane web design company but just not sure exactly what to look for or ask to ensure that you are making well-informed decision? Well, you are not alone. Thousands of people every single day are in need of a compelling web design either for their new website or for existing one. When you try to search for companies online, Google will come back with thousands of companies that seem to all [...]

Mobile Websites

The use of mobile sites is rapidly increasing each month. And this is because more and more handheld devices find their way to the market. Based on the study conducted by the 5th Score Local Search Usage that was released in early 2012, 61% of people who have smartphones conduct all their local searches online. Another independent survey conducted by Google in late 2012, revealed that 67% of the 1,0880 smartphone users surveyed said that they are likely to purchase [...]

Google Fonts, previously referred to as Google Web Fonts, is an interactive directory of application programming interfaces for web fonts. This interactive directory was released in 2010 under a free software licence – SIL Open Font License. Why Use Google Fonts Choosing the best font for your website is one of the easiest yet most crucial decisions you’re going to make when creating your website. Most developers and designers are content with using sans-serif and old serif family. Although there’s [...]

Finding a reliable and capable Gold Coast web design company is like looking for a needle in a haystack. Although there are hundreds of companies competing to get your business, not all of them can actually give you exactly what you’re looking for. While some really have what it takes to effectively take your ideas and your business goals and convert them to compelling web design, others are just still trying to make a quick buck. That is why, it [...]

Choosing a reliable company for your ecommerce website design is one of the major decisions you’re going to have to make when you decide to launch an online shop. You’re not just putting a simple project into your chosen designer’s hand but you’re also entrusting your business to them. For this reason, it is crucial that you only partner with a company that has proven reputation, is an industry-leader, and who cares deeply about their customers. If this is your [...]

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