Why it is important for you to consider the services of SEO specialists on the Gold Coast If you have a business website, you’ve probably come across the term SEO. Short for search engine optimisation, SEO refers to a range of techniques that can be applied to increase the visibility of a website on search engines such as Google. SEO can help take your business to the next level which is why it is important that you consider the services […]

Steps you should take to hire a great web developer If you’re looking to build a website for your business, then the most critical part of the process is hiring a web developer to create your website. A web developer created your online presence, and with most buying processes starting online, it is important that you hire the right developer to build your website. Sure, there are hundreds of web developers on the Gold Coast and most of them will […]

A simple web design proves to be far more beneficial than a complicated website A recent Google research study revealed that users judge websites as being beautiful in less than 1/20th of a second. More importantly, the study also revealed that visually complicated websites were rated less beautiful than simple websites. This essentially goes to show that users prefer simplicity in web design and are more likely to be attracted to a website which is not cluttered and is simple […]

Are you an investor with some extra money? Are you tired of your job and want to become your own boss? There is a common answer to both these questions – ecommerce. Creating an ecommerce business is a smart career move, especially in today’s online market. Even if you have no experience in ecommerce, it is extremely simple to get an ecommerce website and start selling products or services online. I cannot stress enough on the importance of having an […]

Today, it is very important for every business to invest in online marketing. In a world where the buying process often starts with a Google search, business owners must look to build a digital audience for their products and services. Websites are ranked on such search engines and the better a website’s ranking, the higher up it appears on search engine results. I find, the most effective way of getting search engines to recognise and favour your website, is to […]

If you’re looking to begin a new web project, one of the first decisions you need to make is whether you want to work with a web design company or with a freelance web designer on the Gold Coast. While you can definitely choose to work with a company, working with a freelance web designer can offer you many more benefits. Ignition Media is very much a one-person operation. As a freelancer web designer, I myself know precisely the advantages […]

So you’ve got a website up and running, but you’re not really sure on how to improve its design and performance? Well, there are certainly a number of things that you can do to increase the number of conversions and sales that you receive from your website, however many of these techniques can be quite advanced and can be difficult for the average Joe to implement on your own. As the director of Ignition Media; who specialise in website design […]

Search Engine Optimisation (SEO) is vital for every business. Regardless of whether you have been running a business for years, or you are just planning to start one, the online presentation of your business through the means of a website is something you have to give serious consideration. The success of your website will depend on several things, and one of the most crucial is optimisation. As the expert in this particular field and with many years of experience, I […]

Web design is forever changing and evolving and I am often asked where it will go next. As a web designer with 15 years of experience, I have seen web design change dramatically since the late 1990’s where it was all frames and table based HTML on desktop PCs. Now, if you don’t have a responsive website for viewing on mobile phones and tablets, you might as well not have a website. If you’re wondering what the future of web […]

If you are currently looking to have a new website designed, you need to pay a lot of attention to usability. When it comes to website design, usability is extremely significant. When people visit your website, they expect to be able to navigate easily around the website to find their desired information in a matter of seconds. The greater the user experience, the happier the visitors and when visitors are satisfied, you can count on excellent business results. As a […]

The Difference between SEO and SEM

Some of the best-known techniques used for the promotion of websites are SEO and SEM. Both are vital for the success of a website. Search Engine Optimisation started being used in 1997, while SEM is a newer technique, which was coined by Danny Sullivan, co-founder of Search Engine Land in 2001. One of the questions my clients frequently ask me is “What’s the difference between these two techniques?” I think that the best way to understand the difference is by […]

In the areas and circles of web design and business as well, one of the most common subjects often discussed is responsive web design, its future, and the future of responsive websites. In case you are not familiar with what responsive design is, which I doubt, here is a quick explanation. Responsive design means you will build one website, and that website will work on all devices regardless of the size of the screen. In this article, I will explain […]

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