Businesses today cannot deny the importance of internet marketing; it simply is one of the best ways to reach your target audience and convert more sales. However, there are many aspects to internet marketing, which, unfortunately many business owners are not aware of. To be a successful business today, you must make sure that you utilise internet marketing strategies to the best possible effect. I have been in the internet marketing business for a number of years now and as […]

If there is anything constant in the world of SEO, it is change. 2015 SEO trends saw increasing focus on the mobile experience and responsive web design. While this trend is continuing in 2016, there are many other things to look forward to. As a business, you must ensure that you are aware with what’s happening in the world of SEO, so that your marketing efforts are not put to waste. Being the director of a firm specialising in SEO […]

Why responsive web design is considered to be the industry standard today In the past few years, technology has gone through tremendous changes; especially when it comes to smartphones. In fact, in 2015, Google announced that mobile phone internet traffic surpassed desktop traffic. This is certainly big news, and as more and more people shift towards mobile devices, digital marketing is also turning towards this trend. As a developer who has specialised in responsive web design on the Gold Coast […]

Today, there are a large number of website design tools that enable business owners to develop a website cheaply or even for free. While it may sound tempting to bootstrappers and new business owners, there are several considerations that need to be made before opting for cheap website design. Cheaply designed websites do offer some benefits, but they also have many disadvantages associated with them, many of which can potentially prove to be harmful for the reputation of a business. […]

As a business owner, it’s important keep your finger on the pulse; continually improving all aspect of your business. While design may not be at the top, or even on your priority list, you will be surprised to know that professional design can increase your customer base, profits and your turnover. As the director of Ignition Media, I often advise our clients to invest in designing and developing a brand. Investing in a professional graphic designer is always good ideas […]

Online marketing is a fast paced and every changing world and with consumers gaining more power, the digital marketing industry is experiencing rapid changes. However, this is not at all bad news – in fact, today, there are more sophisticated tools and platforms available that aid online marketing than ever before. Businesses across the Gold Coast have a range of marketing tools at their disposal to help them reach their target audience and get ahead of their competition. As an […]

As a business owner, now more than ever, your digital marketing strategy must target the mobile audience. Mobile traffic has now surpassed desktop traffic and as a company or a brand, it’s imperative that you reach this ever growing mobile audience. To do so, you have a few options – through mobile web design, through a mobile app or through both. Here, at Ignition Media, we only create mobile friendly websites. I firmly believe that mobile website design should be […]

Why it is important for you to consider the services of SEO specialists on the Gold Coast If you have a business website, you’ve probably come across the term SEO. Short for search engine optimisation, SEO refers to a range of techniques that can be applied to increase the visibility of a website on search engines such as Google. SEO can help take your business to the next level which is why it is important that you consider the services […]

Steps you should take to hire a great web developer If you’re looking to build a website for your business, then the most critical part of the process is hiring a web developer to create your website. A web developer created your online presence, and with most buying processes starting online, it is important that you hire the right developer to build your website. Sure, there are hundreds of web developers on the Gold Coast and most of them will […]

A simple web design proves to be far more beneficial than a complicated website A recent Google research study revealed that users judge websites as being beautiful in less than 1/20th of a second. More importantly, the study also revealed that visually complicated websites were rated less beautiful than simple websites. This essentially goes to show that users prefer simplicity in web design and are more likely to be attracted to a website which is not cluttered and is simple […]

Are you an investor with some extra money? Are you tired of your job and want to become your own boss? There is a common answer to both these questions – ecommerce. Creating an ecommerce business is a smart career move, especially in today’s online market. Even if you have no experience in ecommerce, it is extremely simple to get an ecommerce website and start selling products or services online. I cannot stress enough on the importance of having an […]

Today, it is very important for every business to invest in online marketing. In a world where the buying process often starts with a Google search, business owners must look to build a digital audience for their products and services. Websites are ranked on such search engines and the better a website’s ranking, the higher up it appears on search engine results. I find, the most effective way of getting search engines to recognise and favour your website, is to […]

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