Based on statistics, one in every six internet users use their mobile phones to access the internet to get information about products and services and to locate different types of businesses. This statistic alone proves how crucial it is for every website owner to upgrade their website to ensure it’s mobile-friendly otherwise, they will definitely miss out on many business opportunities not just from local Melbourne clients, but potentially worldwide! There really is no time like the present to take […]

Search Engine Marketing or SEM is a form of internet marketing that aims to promote a website with the goal to increase its visibility and improve its ranking on search engine results page (SERPs) through advertising and optimisation. While the first one refers to the promotion of the website through pay per click listings, contextual advertising, and paid inclusion, the latter refers to the process of optimising the content (on-page optimisation) based on the established algorithms of search engines to […]

It’s all in the Domain Name

There are so many things that you need to consider when getting a website built for the first time. Although all aspects of web design and development are considered crucial, choosing your domain name is exceptionally important. A domain name is the name by which your website will be called so naturally, you would want it to be perfect. It must be easy to remember and it must stand out from the crowd. As a complete web design and SEO […]

There are several reasons why people find themselves needing a website. Some are thinking of taking their business online so they can widen their reach while others are trying to promote their cause. Others are looking for avenues where they can express their ideas while there are some who are trying to establish their credibility and authority in their chosen niche. Whatever your reason, having a great website design is still a must. As your website’s design is the first […]

Proper keyword research and analysis using an effective keyword tool is the foundation of a great SEO campaign. Before you do any on-page or off-page optimisation, it is important that you have the list of the actual keywords that your target audience are using each time they search for information that are related to your business, products, and services. There is no sense trying to rank in Google’s search page results if you’re ranking for all the wrong keywords. Your […]

Website Design Tips

Linking/Files When creating a new design for an old site, it’s essential to keep every file extension the same as before… eg: http://www.domain.com.au/sitemap.html (old) http://www. domain.com.au/sitemap.html (new) alternatively, you can place a 301 redirect on the server. Try not to use dynamic pages (the URL contains a “?” character) as not all search engines will be able to spider your site. Html is still the best format for a website. Do not use “&id=” as a parameter in your URLs […]

Optimisation Tips

DIY Website Promotion If you are a start up business which is not yet in the position to have a professional search engine optimisation specialist optimise your website, there are few simple search engine optimisation tips which you can apply to your website to increase your chances of being found on the internet. All you need is basic knowledge of HTML or a WYSIWYG editor. Keywords General rule of thumb is to target one – two keywords per page. Choose […]

What is Google Places for Business and why it is crucial for every business owner to use it? Google Places for Business is Google’s local listing results. It appears prominently in search page results (SERPs) when users are searching for local information. Here, users will find a small map showing the locations of businesses that were used by online users and were used by business owners when they registered for Google Places. Along with the address and the link to […]

If you just recently had your website designed and launched online, I am sure you’ve heard about search engines and their importance in driving traffic to your website. A search engine is a program or a web-based tool used to search information, documents, or websites on the World Wide Web. If that sounds a bit technical for you, popular examples are Yahoo! and Google. These are what online users utilize when they search for specific data online. Search Engine Optimisation […]

Gone are the days when people had no other option but to use their desktop computer when they want to access the Internet. Today, with the creation of numerous handheld devices such as tablets and smart phones, millions of people are now viewing different websites using various gadgets on-the-go. This advancement in technology has been aided by the grown of mobile network operators offering affordable wireless high-speed Internet service. In Australia, the growth of smartphone use cannot be ignored. It […]

The domain name is undoubtedly the most important element of your website as this has direct impact in the way that search spiders and your target audience perceive it. Having a domain name is a necessity for any website, and those domains that contain the .com, or a .com.au extension in particular communicate your credibility and your business’ trustworthiness. In the years of developing websites, I understand the importance of having the right domain name as it gives your business […]

Is Google Adwords for you?

As more and more people turn to the Internet to get information about products and services, more and more companies are taking their businesses to the World Wide Web. Although this makes them easier to reach, it makes the online competition stiffer by the minute. This competition can make it difficult especially for new website owners to catch their target market’s attention. Let me give you an example; if you’re offering business cards, you might think that your potential customers […]

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