Category Archives: Email Marketing

Email marketing is one of the best ways for a small business to reach potential clients. Email campaigns can be created for newsletters, to promote a sale or offer, ecards and much more. But first, let’s take a look at why email marketing is such an effective marketing tool. According to a study performed by getresponse.com, 64% of companies rated email marking as the most effective marketing channel. Upon further research, I also found that 89% of marketers stated that […]

A successful newsletter campaign can definitely provide great conversion rates and higher sales while elevating your brand. It is important to ensure that you use every tool and trick available to create a successful newsletter campaign. Here’s how: Use All the Data You Have Wisely Once you have all the data of your subscribers, try to break it down into various groups. Create specific lists and then personalise your newsletters based on the characteristics of this group. Personalize As Much […]

Responsive newsletter designs and templates basically use the same techniques and concepts that are used in responsive website design. It makes use of adaptive layouts as well as various other advanced techniques that will maximize the effectiveness of newsletter templates. What Does Responsive Newsletter Template Design Involve? To provide a basic idea, a responsive newsletter template can be designed with two different CSS layouts. One layout can be designed so it would look great in webmail as well as for […]

Campaign Monitor is one of the leading email marketing systems available today. It is popular because of its amazing tracking and analysing tools and its pricing system—both good factors that can spell the difference between success and failure when it comes on email marketing.

Ready to become a Ignition Media client?

Get in Touch