Category Archives: SEO

Finding the right firm to handle your SEO is no easy task. There are often a lot of “smoke and mirrors” in SEO. Moreover, with so many scammers around who promise the world, take your money and provide you with nothing, often the only way to know if a firm is working for you lies in measuring results. While past bad experiences may have put you off looking for reliable SEO services on the Gold Coast, SEO is a necessity […]

Top 6 Google ranking factors for SEO

Let me guess, you went and had a website created for your business and now you’re wondering why you have no enquiries; am I right? Let me tell you one thing – simply having a website is not enough. Your website needs to be visible to your target audience and this means that you should be easily found on Google. It may come as a surprise to you, but 93% of online experiences begin with a search engine. Therefore, it […]

I’m sure you’ve come across the phrase “content is king”. This is something that I completely believe in and you should do so too. While having a website is all well and good, the one thing that will turn your website into a honey pot is its content. If there is one SEO factor that Google loves above all else, it’s content. If you’re not much of a wordsmith, then believe me – hiring a copywriter is one investment you’ll […]

Are you a new business owner looking to grow your business? If so, no doubt you’re planning on getting a website to help target customers and increase your revenues. However, simply having a website will not prove to be of much value. In order to attract visitors and convert to potential customers, your website needs to be visible on search engines. Not surprisingly, Google Australia is the #1 visited website in Australia, attracting around 2 million visitors in any given […]

The success of any small business relies on a magnitude of factors. However, one factor that you need to pay close attention to is online marketing. Online marketing services such as SEM (Search Engine Marketing) can boost your online exposure and help your website achieve better rankings on search engine results pages. SEM can drive more visitors to your website, leading to more conversions and sales – which is what we all want, right? According to Business 2 Community, when […]

If there is anything constant in the world of SEO, it is change. 2015 SEO trends saw increasing focus on the mobile experience and responsive web design. While this trend is continuing in 2016, there are many other things to look forward to. As a business, you must ensure that you are aware with what’s happening in the world of SEO, so that your marketing efforts are not put to waste. Being the director of a firm specialising in SEO […]

Why it is important for you to consider the services of SEO specialists on the Gold Coast If you have a business website, you’ve probably come across the term SEO. Short for search engine optimisation, SEO refers to a range of techniques that can be applied to increase the visibility of a website on search engines such as Google. SEO can help take your business to the next level which is why it is important that you consider the services […]

Today, it is very important for every business to invest in online marketing. In a world where the buying process often starts with a Google search, business owners must look to build a digital audience for their products and services. Websites are ranked on such search engines and the better a website’s ranking, the higher up it appears on search engine results. I find, the most effective way of getting search engines to recognise and favour your website, is to […]

Search Engine Optimisation (SEO) is vital for every business. Regardless of whether you have been running a business for years, or you are just planning to start one, the online presentation of your business through the means of a website is something you have to give serious consideration. The success of your website will depend on several things, and one of the most crucial is optimisation. As the expert in this particular field and with many years of experience, I […]

The Difference between SEO and SEM

Some of the best-known techniques used for the promotion of websites are SEO and SEM. Both are vital for the success of a website. Search Engine Optimisation started being used in 1997, while SEM is a newer technique, which was coined by Danny Sullivan, co-founder of Search Engine Land in 2001. One of the questions my clients frequently ask me is “What’s the difference between these two techniques?” I think that the best way to understand the difference is by […]

If you have finally made the decision to start a small business on the Gold Coast, or you already run a business and you’re looking to expand it, now is the right time to look into your online marketing options. Times have changed, when customers need a particular service or product, they’re not interested in wasting their time going from one place to another, instead they look it up online for an instant solution. I know it can be confusing […]

In the online marketing world, Search Engine Optimisation is one of the most important elements, and for good reason. It increasers your websites visibility and traffic, which leads to the ultimate goal every business owner has; to increase the profits. If there is a one thing I have learned from this line of work after so many years, it is that you cannot have a successful website without Search Engine Optimisation. The purpose of having a business website is to […]

Ready to become a Ignition Media client?

Get in Touch