Archive for the ‘ SEO ’ Category

How to Create a Google Places Listing

Saturday, February 4th, 2012

Google Places is a service by Google that allows people to search for a business establishment online. When you create a Google Places listing, your business can be found via the Google search engine and its service Google Maps. For instance, if you have a physical store and you have a ...

How Can Article Marketing Help My Websites Ranking Performance

Saturday, January 21st, 2012

Article marketing is a form of advertising campaign wherein businesses publish articles concerning their respective industry. If you own a business, then this is a good way to promote your products and services. Here’s how article marketing can help boost your website ranking performance. Content Writing Content Writing is very helpful for ...

What Brick-and-Mortar Shops can teach us about Search Engines

Friday, October 28th, 2011

People puzzle over the nuances of search engine rankings every day. Everybody knows that websites are somehow ranked based on “relevance” and “popularity”, but how are these things measured, anyway? There are actually a few things brick-and-mortar shops can teach us when it comes to getting the top ranks in ...

Man or Machine: About Organic SEO and SEM

Friday, October 7th, 2011

Would you want fast but short term results or long term results which could take months? Organic Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) can take up to six months to show. The long waiting time can turn off online marketers, making them think of going for black ...

The Principle behind Blogs and Search Engine Rankings

Friday, September 23rd, 2011

One of the best ways to make it through the clutter of information in the World Wide Web is to publish your writing through blogs and to do it well. Blogs have ready-made templates which makes you do away with the trouble of creating pages yourself. Blogs also have popular ...

How Useful Information can give you Top Ranking

Friday, August 19th, 2011

Fill your web pages with a lot of keywords and you’ll probably get the attention of web crawlers, enjoy top ranking for a day or two, and then get blacklisted permanently because you employed black hat. Does this sound attractive to you? Probably not. No one wants to be wiped ...

Search Engine Crawlers and Human Eyes: Which One Should You Please?

Friday, July 29th, 2011

Sometimes, when you stare long enough at an online article, you know exactly what type of audience the website owner wanted to please: man or machine. Those who practice black hat SEO won’t even try to hide their “text weapons” under the guise of an informational article. They’re really just ...

The Necessity of Finding a Niche Market: Focused Online Marketing at its Finest

Friday, July 15th, 2011

You can’t please everyone. This old adage has been drilled into our heads by our parents and our parents’ parents. It couldn’t be any truer than when you’re marketing products or services. Online marketing is doubly hard if you’re trying to reach too many consumers. What is niche marketing and ...

What are Search Engine Crawlers?

Friday, July 1st, 2011

A search engine crawler is also sometimes referred to as a web crawler. This is a program which is used to scour the entirety of the World Wide Web or the Internet. It also has rather apt bug-like names including ants, web spiders, web skutters, web robots, bots, and automatic ...

Amateur Mistakes: What to Avoid to Effectively Market your Website Online

Friday, June 24th, 2011

Have you ever wondered why some websites just effortlessly get more traffic than yours? You’ve tried to apply everything you’ve read and known about niche marketing. Still, nothing seems to be working. You’re still on page two or three of the search engine results page. What are you doing wrong? Limited ...

SEO Hats: Why Black Doesn’t Cut it Anymore

Friday, May 20th, 2011

There are three distinct Search Engine Optimisation techniques: the white hat, the gray hat, and the black hat. As their colors suggest, they’re the good and evil of search engine optimisation. SEO, unlike SEM, is not just about making specific websites rank better in search engine directories. SEO is also ...

Keyword Placement in your Website’s Text

Friday, May 6th, 2011

There was once a lot of fuss about keyword placement in articles published online. People were very interested in finding out how search engine crawlers worked. However, the algorithms that predicted how they reacted to online text changed too often. After a while, SEO specialists just gave up on trying ...