Archive for the ‘ SEO ’ Category

The Necessity of Finding a Niche Market: Focused Online Marketing at its Finest

Friday, July 15th, 2011

You can’t please everyone. This old adage has been drilled into our heads by our parents and our parents’ parents. It couldn’t be any truer than when you’re marketing products or services. Online marketing is doubly hard if you’re trying to reach too many consumers. What is niche marketing and ...

What are Search Engine Crawlers?

Friday, July 1st, 2011

A search engine crawler is also sometimes referred to as a web crawler. This is a program which is used to scour the entirety of the World Wide Web or the Internet. It also has rather apt bug-like names including ants, web spiders, web skutters, web robots, bots, and automatic ...

Amateur Mistakes: What to Avoid to Effectively Market your Website Online

Friday, June 24th, 2011

Have you ever wondered why some websites just effortlessly get more traffic than yours? You’ve tried to apply everything you’ve read and known about niche marketing. Still, nothing seems to be working. You’re still on page two or three of the search engine results page. What are you doing wrong? Limited ...

SEO Hats: Why Black Doesn’t Cut it Anymore

Friday, May 20th, 2011

There are three distinct Search Engine Optimisation techniques: the white hat, the gray hat, and the black hat. As their colors suggest, they’re the good and evil of search engine optimisation. SEO, unlike SEM, is not just about making specific websites rank better in search engine directories. SEO is also ...

Keyword Placement in your Website’s Text

Friday, May 6th, 2011

There was once a lot of fuss about keyword placement in articles published online. People were very interested in finding out how search engine crawlers worked. However, the algorithms that predicted how they reacted to online text changed too often. After a while, SEO specialists just gave up on trying ...

Listings vs. Search Engine Ads: When to go Organic and When to Pay the Bill

Friday, April 8th, 2011

Getting things for free is always a great deal. This is why a lot of people still choose to stay organic when it comes to their Search Engine Optimisation efforts. However, as with all free things, this also means that you’re never in full control of your website’s rankings. Google ...

Uniquely Popular: Rising Above a Popular Niche

Friday, March 25th, 2011

Niche marketing is one of the best ways to make revenue online. The only problem is this: what happens when you’ve chosen the same niche which 10,000 other retailers have chosen? You’re bound to have trouble finding ideal domain names, and there’s a long list of websites you’ll have to ...

Keeping yourself Ranked on Top of Search Engines

Friday, February 25th, 2011

Search engine rankings mean a lot to website owners, especially ones who depend on their website’s popularity for revenue. With money factoring into the picture, though, a few bad choices are bound to be made. Whatever SEO tactic you choose, there are four major factors that affect a web page’s ...

The Difference between SEO and SEM: Which one’s right for your site?

Friday, January 14th, 2011

A lot of people use the terms SEO and SEM interchangeably, while others think they’re two different online marketing strategies. This just goes to show how confused people are about page rankings and “selling” websites on the Internet. It’s actually pretty simple: SEO is just a part of the bigger ...

The Condensed History of the Search Engine

Friday, December 24th, 2010

It would take a book to discuss how the search engine came to be what it is today, but in a nutshell, here’s what happened. It all began with Archie, a web searching tool designed in 1990. The name is a word play on “archive” and it was created by ...

The Ranking Principle: Getting More Traffic to your Website

Friday, December 17th, 2010

In marketing, whether you’re thinking of putting up a brick-and-mortar store or an online one, popularity is everything. As a matter of fact, advertising companies are hired daily just to make consumers aware that certain products exist in the market. When you’re selling your goods online, though, especially if you’re ...

Two Sides of the Story: the Search Engine’s Role Today

Friday, December 3rd, 2010

The search engine functions in the same way your library card functions to catalog books inside that labyrinthine store room of information. The only difference is that library cards are manually indexed by human minds. Search engines, on the other hand, are mostly administered by web robots or crawlers who ...