Category Archives: Social Media

Advertising on Facebook is increasingly becoming a part of most SEM campaigns. Facebook ads are a great way to complement Google AdWords and other PPC advertising campaigns because of the large audience it attracts. According to roymorgan.com, 13 million Australians visited Facebook per month in the 12 months leading to March 2015. That’s 56% of Australians on Facebook each and every month! This is certainly one audience you want to tap into and there is no better way to do […]

When it comes to online marketing, social media is one of the best places to start. According to Sensis Social Media  Report May 2015, almost 50% of  consumers now access social media every day, yet only 31% of SME businesses actively operate a social media  engagement strategy. As a professional online marketing expert, I actively engage in social media marketing to not only promote by business Ignition media, but to also promote my client’s businesses. While it is one marketing […]

As a small business owner, social media should be one of your most important marketing channels. The February 2016 statistics as reported by marginmedia.com.au reveal that in Australia alone, there are 2,800,000 Twitter Users, 15,000,000 Facebook Users, 5,000,000 Instagram Users and 60,000 Google+ Users. These statistics can only mean one thing – if you’re not already taking advantage of social media, you’re missing out on a huge audience. As an expert in social media marketing, I for one know the […]

Online marketing is a fast paced and every changing world and with consumers gaining more power, the digital marketing industry is experiencing rapid changes. However, this is not at all bad news – in fact, today, there are more sophisticated tools and platforms available that aid online marketing than ever before. Businesses across the Gold Coast have a range of marketing tools at their disposal to help them reach their target audience and get ahead of their competition. As an […]

Today, it is very important for every business to invest in online marketing. In a world where the buying process often starts with a Google search, business owners must look to build a digital audience for their products and services. Websites are ranked on such search engines and the better a website’s ranking, the higher up it appears on search engine results. I find, the most effective way of getting search engines to recognise and favour your website, is to […]

Social media sites are widely popular and a ‘must-have’ for any business looking to get more out of their marketing strategy. If you are one of the rare few businesses who have not yet taken advantage of social media, then don’t be surprised to see your competition move forward while your business stands still. If you have been wondering whether you should promote your business on social media, I would say absolutely! Social Media Marketing is something every business needs, […]

If you have finally made the decision to start a small business on the Gold Coast, or you already run a business and you’re looking to expand it, now is the right time to look into your online marketing options. Times have changed, when customers need a particular service or product, they’re not interested in wasting their time going from one place to another, instead they look it up online for an instant solution. I know it can be confusing […]

When running a small business, you are always looking for some effective marketing solutions that will help you to promote your business. One of the questions you probably have is whether social networking helps. Small businesses across the globe are using social networking because it’s powerful and it delivers excellent results. You might think that the only benefit is the fact you can share the content quickly, with many people at once, but I can tell you that the list […]

While millions of people already engage in Social media networks, their popularity just keeps on increasing. Because of this, it is extremely important that you take advantage of this ever-growing moment to improve the exposure of your business. It is important to know that social media is forever changing and evolving, and there are always fresh strategies and ideas to implement. In order to experience all the benefits, you need to be aware of the current trends. In this article, […]

How to Set Social Media Goals

These days, fans, followers, likes, shares, tweets, retweets and other social media terms are the terms used by millions of people worldwide. For business owners, being a part of the social media world is extremely beneficial. The benefits will be visible, only if the marketing campaign on social media is properly planned. In order to create the plan, and start moving in a particular direction, social media goals must be set. Ignition Media offers a range of social media marketing […]

Making your products, services or platforms discoverable and expanding their visibility across the internet is an undoubtedly one if the most difficult yet the most vital undertaking for any Gold Coast business owner. The most ideal way is to dependably go though all the channels accessible to you and after that weigh the conversions from each of those channels so that you can proceed to investing additional time and other resources that are sure to provide you with the best […]

LinkedIn is a social networking website just like Facebook, Instagram, and Twitter. However, unlike these three, LinkedIn is exclusively for people in professional occupations. Launched exactly 10 years ago, it is mainly used for professional networking. What makes this website huge is the number of users you can connect with if you’re looking for job or if you’re selling products and services. Currently, there are more than 85 million users in more than 200 countries and territories and this number […]

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