Category Archives: Website Promotion

Advertising on Facebook is increasingly becoming a part of most SEM campaigns. Facebook ads are a great way to complement Google AdWords and other PPC advertising campaigns because of the large audience it attracts. According to roymorgan.com, 13 million Australians visited Facebook per month in the 12 months leading to March 2015. That’s 56% of Australians on Facebook each and every month! This is certainly one audience you want to tap into and there is no better way to do […]

Have you entered into an online marketing campaign but you’re not happy with your results? Well, the good news for you is that even the most successful of marketers occasionally handle campaigns that don’t offer the desired results. The trick, however, lies in quickly identifying mistakes in a campaign and correcting them. This is how great marketers turn a dying online marketing campaign around. As an online marketing expert with over 16 years of experience, I’ve had to deal with […]

Online marketing is a fast paced and every changing world and with consumers gaining more power, the digital marketing industry is experiencing rapid changes. However, this is not at all bad news – in fact, today, there are more sophisticated tools and platforms available that aid online marketing than ever before. Businesses across the Gold Coast have a range of marketing tools at their disposal to help them reach their target audience and get ahead of their competition. As an […]

Today, it is very important for every business to invest in online marketing. In a world where the buying process often starts with a Google search, business owners must look to build a digital audience for their products and services. Websites are ranked on such search engines and the better a website’s ranking, the higher up it appears on search engine results. I find, the most effective way of getting search engines to recognise and favour your website, is to […]

Social media sites are widely popular and a ‘must-have’ for any business looking to get more out of their marketing strategy. If you are one of the rare few businesses who have not yet taken advantage of social media, then don’t be surprised to see your competition move forward while your business stands still. If you have been wondering whether you should promote your business on social media, I would say absolutely! Social Media Marketing is something every business needs, […]

If you have finally made the decision to start a small business on the Gold Coast, or you already run a business and you’re looking to expand it, now is the right time to look into your online marketing options. Times have changed, when customers need a particular service or product, they’re not interested in wasting their time going from one place to another, instead they look it up online for an instant solution. I know it can be confusing […]

If you own a Word Press website and you’re concerned with its speed, or you’re just looking to get the best possible rankings by optimisation your website, keep on reading, because these are the topics that I am about to explore. Your ranking performance will be affected by the speed of your site, so in this article we look at how you can reduce the speed of a Word Press site to achieve higher search engine rankings. The article will […]

There are many different methods and avenues you can use to advertise your business online and no doubt you’ve heard of Google AdWords. It is one of the most beneficial advertising platforms businesses can use to expand their online presence. One question my clients often ask me is why their AdWords campaign failed. In order to experience all its benefits, and to have a successful campaign that will lead to positive results, you need to understand the platform, and research […]

Making your products, services or platforms discoverable and expanding their visibility across the internet is an undoubtedly one if the most difficult yet the most vital undertaking for any Gold Coast business owner. The most ideal way is to dependably go though all the channels accessible to you and after that weigh the conversions from each of those channels so that you can proceed to investing additional time and other resources that are sure to provide you with the best […]

Your website is the most important element when marketing your business and your products online. It doesn’t matter how effective your traffic-generating strategies are, if your website disappoints, there is no way that you can convert your visitors to paying customers. It’s crucial that you pay attention to every detail as each matter. I cannot stress enough the importance of making sure that your website is impressive, as mentioned in an earlier post, it only takes about 1/10th of a […]

How to Write A Press Release

A press release would be a great way to share company news, new product announcement and a special event. Writing a press release is very different from writing an article or a blog post. Given below are a few suggestions: The Format of A Press Release It is essential for a press release to have the company logo. It must also include the company name, phone number address and website URL. Spell out PRESS RELEASE in capitals at the center […]

Google Webmasters is a suite of powerful tools which provides you all the utilities you will need to get your site to the next big level. It allows you to accomplish a lot with just a few tools. Given below are a few points that will explain why Google Webmasters is a must for any website: Submitting the Sitemap to Get Started In order to get the most out of Google Webmasters you should first submit your sitemap to confirm […]

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