As a business owner, now more than ever, your digital marketing strategy must target the mobile audience. Mobile traffic has now surpassed desktop traffic and as a company or a brand, it’s imperative that you reach this ever growing mobile audience. To do so, you have a few options – through mobile web design, through a mobile app or through both.
Here, at Ignition Media, we only create mobile friendly websites. I firmly believe that mobile website design should be the industry standard, and if you’re website isn’t yet mobile friendly, then it should be. But before you go off and create a mobile website, you should also consider if you need a mobile app to go with your website, as each have much to offer.
In this article, I will outline the considerations that you need to make and discuss when you should choose a mobile website, when you should choose a mobile app and when to choose both. Listen up!
Considerations to make
Before you dive in and have a mobile app, a mobile web design, or even both created, you must first make some careful considerations and research your target audience. You need to determine who is your target audience and how best to reach them; this will depend on your specific type of business. You also need to consider your personal goals and your budget before you decide on what is best for your business.
When you can have a mobile app or even a mobile web design, you first need to hire a designer and developer and will need to run extensive testing. This can be a bit of an investment, so you definitely want to get this step right and often, a web designer won’t create apps and vice versa.
At Ignition Media, we work closely with our clients to understand their target audience and the type of business they are in. Following this, we conduct extensive research and then consider whether to build a mobile website or a mobile app to meet the needs of our clients.
Reasons to choose a mobile app
A mobile app delivers a much richer and more intuitive experience than a mobile website. If you have a specific business campaign, or a short term solution that you want to implement, then a mobile app can be a good choice. A mobile app is recommended if your target audience predominantly consists of mobile users and if you want to deliver a rich mobile experience to these users. Mobile apps also allow you to monitor the location of your end users and study their habits, and this can work great if you want to send push notifications to your users.
With an interactive UI, you can make the user experience much more memorable through a mobile app and a mobile app is highly recommended if you want to promote a limited time campaign.
A mobile app can serve as a great tool which complements an existing online web presence and the biggest advantage offered by a mobile app is that it can be run offline, unlike a website. However, I always recommended that you first build a mobile website to reach out to your audience and establish a mobile presence before developing a mobile app for your business.
Ignition Media specialise in mobile app interface design and development. If you need to develop a mobile app to cater to your audience base, we can ensure to deliver you with a rich and intuitive mobile app, which meets your needs.
Reasons to choose mobile web design
As I mentioned earlier, before you develop a mobile app, I recommended that you first create a mobile website to so you have a mobile presence. A mobile website is far easier and much cheaper than an app to build. Unless you have a very specific and very rich mobile experience that you want to deliver, mobile websites are capable of doing most things that an app can deliver, including displaying of text, video and audio content, click to call features and location based mapping.
In the case of an app, a user will need to download and install updates, but mobile websites are far easier to update. A mobile website can serve as the core element of building a mobile presence in a long term strategy as a website will allow you to get more traffic to your website, unlike an app.
It is always recommend that you build a mobile website first and establish a strong presence amongst mobile users before launching a mobile app. If you are a new business and looking to penetrate the mobile market, you should definitely seek the serviced of a mobile web designer first. Once you have a mobile website in place, you can then develop and launch an app to deliver a richer experience to your users.
Ignition Media specialise in mobile website design along with app interface design and development. Our skilled web and app designers and developers are experienced in creating apps and websites for mobile platforms, both native apps as well as web based apps. We work closely with our clients to understand their specific requirements and we can help deliver all mobile web design needs.
If you need a mobile web designer, a mobile app developer or both, Ignition Media can help you out. Call me on 07 5568 7515 and I’ll be happy to build you a robust mobile website, a rich mobile app, or both.