Process Of Website Optimisation
Welcome to Ignition Media’s search engine optimisation process guide. This is your inside peek to the process which is website optimisation;
Overview
Complete search engine optimisation is applied to your website including optimisation (define) of files names, alt tags, meta tags, content and keyword analysis. Any flaws in your website which are not search engine friendly are analysed and an alternative resolution is made to increase you website’s chances of ranking.
You are given a website ranking report of the “before” status that can then be used to show you exactly what your website has achieved after you search engine optimisation.
Website Access
Once you have decided on what level of search engine optimisation you wish to apply to your website, we need access to your website to begin the optimisation.
Search Engine Submission
On page optimisation is performed to the website and is checked by the client for approval. Once approved it is then uploaded and submitted to the major search engines and directories including Yahoo, MSN, Google, Dmoz, AltaVista and AllTheWeb.
Link Popularity Building
Relying on ‘on page’ optimisation techniques (listed in overview) is no longer enough to pull top rankings. There has never been more need for ‘off page’ optimisation than there is today.
Link popularity (define) now plays a very important roll in search engine optimisation as it is the leading ‘off page’ optimisation technique to achieve top rankings, Ignition Media offers both one-way and reciprocal link building.
Ignition Media’s reciprocal link campaigns find relative websites willing to participate in a link campaign to increase your website’s link popularity.
Each website that is selected to trade links is approved by the client and then approached individually by Ignition Media with a reciprocal link request. All reciprocal links are placed on a separate links page of your website.
We also offer one-way Page Rank 3+ link campaigns which is much more beneficial to your site and really boosts your websites search engine ranking.
Monthly link popularity building is recommended for best results
» View our link popularity building prices
Monitoring & Updating
Search engine optimisation is not an overnight success. If anyone tells you otherwise they are either lying or subjecting your website to search engine optimisation methods (spam) which will remove your site OFF search engines instead of lift the rankings and more importantly, KEEP THEM THERE. We recommend a 3 month waiting period for steady results. In this time we give you updates of your websites ranking status and monitor your site making any changes that may be necessary along the way.
Search Engine Optimisation Reporting
At the end of 3 months, you are given your (”after”) report. The reports track and monitor your keyword positioning in Google, Yahoo and MSN as well as show you what sites are linking to yours from the link popularity building campaign.
