Copywriting

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    The website they designed and launched for us is exactly what we want and their service made every step of the process simple...Ignition Media did a great job. GCHR.com.au

    I would like to congratulate Ignition Media on the professional and ethical way in which they designed and presented our current website.The Pet Barn, Nerang

    We are very excited as this is the 3rd inquiry that I have had today, before you came along we were lucky to get 3 in 3 months. Thanks once again for all your hard work.Bridgewater Terraces

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website and blog copywriting

Home > Website Promotion > SEO Services > Copywriting

You may have heard the saying “Content is King” and that is still the case. Although Link Building now also plays a major roll in a websites positioning, search engines also factor in the frequency of updates and addition of unique content to a website in their ranking algorithm. Just think, if your competition is adding a blog post once a week where you have not touched your website in 6 months, who do you think will be rewarded with increased website rankings on search engines? The fact is, your competition will out rank you every time based on this mere fact.

Content is the easiest way to improve rankings and if you have the skills and patents to write content for your own website, then it’s also the cheapest method of website promotion.

Blog articles / blog copywriting

The best way to ensure your website doesn’t become ‘stale’ in the eyes of a search engine is to create a blog and regularly add blog posts. Ignition Media are able to install a WordPress blog with a custom theme to match your website and supply you with 365, 52, 26, 12 or any number of blog articles so you simply have to calendar it in to add a post and after a quick copy and paste, Presto! You have a new blog post. Heck, we can even add the posts for you!

The key with copy for blog posts is to write the articles on topics relevant to your business but not directly about your business. This allows for a wider scope of keywords to be added to your website which inevitably will result in more visitors to your site. You can of course have a category called “News” which will allow you to post all news items relevant to the business, but for the most part, the idea behind a blog is to create more content to support additional keywords.

Take a look at our Blog, it’s a good example of writing articles relevant to a business, but not directly about a business.

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Website Copywriting

So you’re getting a new website and your web design company have asked you for your content, but have no idea how to write it.

This is a familiar story we hear at Ignition Media which is why we started offering Website Copywriting as a service. From only a list of points on each section of the website, we are able to whip up professional website copy that will present your company or business it the correct light.

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