Are you a new business owner looking to grow your business? If so, no doubt you’re planning on getting a website to help target customers and increase your revenues. However, simply having a website will not prove to be of much value. In order to attract visitors and convert to potential customers, your website needs to be visible on search engines.
Not surprisingly, Google Australia is the #1 visited website in Australia, attracting around 2 million visitors in any given week. So needless to say, your website needs to be found on Google. However, if you thought that paid Google Ads (which are listed at the top of the page) are the only search result listings that people click on, think again. According to Business2Community, organic listings (those in the 2nd, 3rd and 4the position) receive 63% of clicks, paid Google listings receive 33% of the clicks and any lower than the 4th position receive 4% of clicks. So how do you get organic Google rankings to rank in the 2nd, 3rd or 4th position you ask? With Search Engine Optimisation!
As someone who has been an SEO since 2002, I certainly have a lot of knowledge in this field. Continue reading this article as I reveal some of the secrets about search engine optimisation that can help you attract new customers.
Do’s of search engine optimisation
When it comes to effective SEO, there are some best practices that you should indulge in. First, make sure you update your website frequently. While visitors will always look for new content on your website, search engines also favour websites that have fresh and recently added content. Choose a site platform or web hosting service that allows you to update your website with ease. WordPress is one platform which is great in this respect (which is why we choose this as our preferred CMS at Ignition Media)
Another great way to attract customers is through maintaining a blog on your website. All you have to do is to put your thoughts and ideas concisely in an article. Make sure that you post at least once or twice a week. Choose relevant topics that can help you attract new customers and keep visitors coming back to your website. The trick with blog posts is that you have to provide your readers with some value and they will keep coming back to your site. WordPress allows you to self-host a blog on your website and this does wonders for search engine optimisation. Try to keep the word count between 800-1500 words for the best results.
You should also submit your blog posts to third party authoritative websites that offer related information. Consumer forums, industry related blogs, online communities and local news websites are great places for you to repost your articles. This also allows you to build links back to your website and helps your search engine optimisation efforts.
Finally, you can also choose to consider the services of professional SEO and writing services, such as ours at Ignition Media. Not only will this improve the relevance and quality of your website content, but it will also make your website much more appealing to visitors. By investing in professional services, you can generate much higher volumes of traffic. Professionals also have the necessary expertise with search engine optimisation and can dramatically improve your rankings on search engines.
Don’ts of search engine optimisation
While SEO can help improve your website’s visibility on search engines, there are certain ‘black hat’ practices that you must refrain from.
Building backlinks to your website is an important part of search engine optimisation. However, many people try to avoid the hard work and buy backlinks. This process, known as linkfarming, is something that you must avoid. Linkfarming is a way of gaming the search engine algorithms and if you’re caught indulging in such activities, your website will be penalised by search engines. Penalisation will dramatically degrade your search engine optimisation efforts and you won’t be able to attract new customers to your website.
However, keep in mind that SEM is different from linkfarming. SEM allows you to legitimately purchase links to your website and it is a wonderful and ethical SEO tactic. Continue reading “How SEM can help a business like yours!”
To find out more about the intricacies of SEO, visit Google’s “Steps to a Google-friendly site” guide for other ‘dos’ and ‘don’ts’ of Search Engine Optimisation.
Effective search engine optimisation can help you attract new customers to your business website. Practices such as updating your site content frequently, maintaining a blog on your website and submitting blog posts to third party authority sites can dramatically help your organic rankings. While you must look to build backlinks to your website, never engage in linkfarming or buying links as this will make search engines penalise your website. Ethical SEO tactics will deliver you great results.
For a great SEO campaign, work only with professionals, such as us at Ignition Media. With over 14 years of experience in SEO, I know how to effectively build and manage SEO campaigns that deliver results – and I only engage in ‘white hat’ SEO practices to get you to the top of search engine listings without the risk of being penalised.
Increase your website visibility and attract new customers by outsourcing your SEO to us. Give us a call to talk to one of our SEO experts today!