In the online marketing world, Search Engine Optimisation is one of the most important elements, and for good reason. It increasers your websites visibility and traffic, which leads to the ultimate goal every business owner has; to increase the profits. If there is a one thing I have learned from this line of work after so many years, it is that you cannot have a successful website without Search Engine Optimisation. The purpose of having a business website is to build your brand through increased traffic, which leads to increase sales and profits, and if you have no traffic, you will not be able to achieve your goals.
You can however reach your goals with a Search Engine Optimisation campaign. In this article, I will explore this topic, and explain how Search Engine Optimisation can increase your profits.
What is Search Engine Optimisation
Search Engine Optimisation, also known as SEO, is the process of improving the rankings of a website, and its visibility in Search Engine Result Pages (SERPs). The ranking of a website is vital for its success; the higher the rankings, the more visitors it will receive. To make money, regardless of the business or industry, you need to make sales, and to do this you need to have your business reach as many potential customers as possible. There is no better way to do this than via the World Wide Web – you can reach all corners of the globe by simply having an active website, but to do so, you need to rank on Google and that is where Search Engine Optimisation comes into play.
Let’s take a look at how you can increase profits when SEO is applied:
Quality content is something you always need to be focused on. You have probably noticed that the sites that appear at the top of the SERPs are usually those with excellent content. However, every once in a while, you may come across a site with poor content and a warning from Google not to use it, if this is the case, you can be sure that black hat SEO methods have been used. Such sites will not stay at the top of SERPs for very long because Google will penalize them. You need to keep your visitors interested, and the best way to do so is with high quality content. Moreover, once you get to the top, you will stay there; more people will visit your site, and you will increase the sales.
Find out more about content by reading my previous post; “Importance of Having Good Copy on Your Website”
Optimise your site with keywords related to your business. When a user searches for specific keywords related to your business, if optimised correctly, your site will appear at the top of the SERPs when. This is why choosing relevant keywords also very significant. I can assure you that with the right keywords and great content, your site will climb to the very top. Selecting the right keywords is a process in itself, if you need professional assistance you will find it here at Ignition Media.
The websites of your competitors can be very helpful as well. Make sure to visit them regularly. The goal is not to copy them; the goal is to see and learn what people ignore and on what they respond so that you can improve your content.
Increase your audience with Social Networking. The promotion of your business on social networking sites should be a part of your Search Engine Optimisation strategy. You can interact with your customers, share interesting content and links that will lead the customers to your website. Always keep in mind that all the things included in your Search Engine Optimisation strategy will increase your profits. Find out more about content by reading my previous post; “Importance of Having Good Copy on Your Website”
As I mentioned, being at the top means more visitors, and with more visitors the sales will increase, which means your profits will increase as well.
Search Engine Optimisation can increase your profits, and that’s a fact. With a good SEO strategy behind your site, expect nothing but higher rankings, more traffic and increased revenue. You need to deliver high quality content, select the right keywords, review the websites of your competition and promote your business on social networking websites.
With over 15 years of experience as an SEO, I know how important it is to keep my finger on the pulse and keep up with the latest Google Algorithm. For Search Engine Optimisation on the Gold Coast, dial 07 55 687 515 and get in touch with me today.