If you just recently had your website designed and launched online, I am sure you’ve heard about search engines and their importance in driving traffic to your website. A search engine is a program or a web-based tool used to search information, documents, or websites on the World Wide Web. If that sounds a bit technical for you, popular examples are Yahoo! and Google. These are what online users utilize when they search for specific data online.
Search Engine Optimisation (SEO) is crucial for anyone who has a website or a blog. This is the process of making you’re your website, and the pages of your website search engine-friendly so Google and the likes will not only index them, but rank them high in their search page results (SERPS). SEO can be a complicated process and for most people who do not have any idea on how it works, they hire SEO specialists like us here at Ignition Media to give websites their best chances of ranking on SERPS in the hope to gain more traffic > leads > sales.
How search engines drives traffic to your website
When your target audience search a keyword your website is based on, search engines provide them a list of relevant websites. For example, if they search for the keyword “wedding planner” Google will show all the websites that provide this service. The problem here is, there are more than 45 million websites that target this specific keyword. Now, if your website is one of them but is appearing on the 20th page of SERPS (or worse, beyond the 20th page), there is no way that your target audience will find you. When this happens, that means that you can expect less or no traffic at all until you do something to optimise your website to make it search engine-friendly. The main goal of Search Engine Optimisation is to improve your rankings on SERPS so you can gain more leads. Through the help of a SEO specialist, you can improve your ranking using white-hat SEO techniques.
Search spiders uses special software robots commonly referred to as spiders. These are used to build lists of the words that are found on every websites on the internet and this process is called web crawling. For these spiders to effectively create a useful and meaningful list, they have to check at lot of pages while considering the content’s relevance to specific keywords. These spiders also consider words that are found in Titles, Meta Tags, Sub Titles and other positions that are important to the user’s search. Unless these spiders are convinced that your website content is extremely relevant to the keyword that you’re targeting, there is no way that you’ll find your way to better ranking.
A Search Engine will drive traffic to your website depending on your website ranking. Let’s say for example that you were able to improve your rank and got your website to appear on the top 2-3 search page results. This will mean getting closer to your target audience. Once they see your website on the SERP, they are more likely to click the listing. Once they do, these people will be directed to your website and this translates to traffic.
How to get search engines to drive MORE traffic to your website
One thing that you need to realise when taking your business online is that having a website is not enough to attract the kind of traffic you need. It is crucial that you launch an effective internet marketing campaign which includes Search Engine Optimisation & Social Media Marketing so you’ll get noticed or so your website will be found easily.
To be perfectly honest, SEO is not a simple task particularly since Google and other search engines frequently change their algorithms. In order to keep up, you need a better understanding on how they operate and this requires a lot of time – time that you can spend on growing your business. If you’d rather focus on what you do best, you can simply hire SEO specialists that can do the hard work for you. At Ignition Media, we have 15 years of experience in this discipline making us experts in helping clients realise their website’s full potential when it comes to SEO ranking. With this experience, we fully understand what works and what doesn’t. That means that your website doesn’t have to suffer the consequences of very costly mistakes that other SEO practitioners might commit along the way.
Making your website search engine-friendly
There is a long list of practices that needs to be done in order to make your website rank very well on SERPs. Contrary to popular beliefs, it is more than just putting relevant keywords here and there or repeating them as much as possible throughout your web content. As Google’s algorithms become more and more sophisticated, it is becoming more and more difficult to cheat your way through the SERPs. The main goal of SEO is to create seamless, extraordinary user experience and to effectively communicate to the search engines your intentions so they will list your website in every relevant search. That is why, it’s extremely important that the whole process is done by experts who have in-depth knowledge, enormous exposure, and vast experience.
Some of the things that must be done to make your website search engine-friendly are the following:
- Understand that search engines will look at your website as a whole. Ditch the idea that Google will only consider the keywords that you’re using on your web content. Few years ago, it may be the case but right now, Google is very serious in providing great user experience. Thus, aside from keyword usage, it will also consider your links (both inbound and outbound), social media campaign, and paid search among others. It will also look deep into your content management system, information architecture, and your basic website infrastructure. Unless it thinks that your website is the best one to present to users who are searching for your keywords, you cannot expect to get thumbs up from Google.
- Providing great user experience is the key. When optimising your website, it helps if you think not just about the search engines but also your target audience as well. As they say, the best way to the heart of Google is by impressing online users. So, pay attention to your content. Does it give your visitors the kind of information that they’re looking for? Does your content effectively entertain or educate your readers? Do your visitors feel that your content is worth sharing? You also need to check on the performance of your site. How many seconds it takes to load? Another thing that you need to work on is your website’s authority & authorship. Give your visitors a reason to trust you. You must have enough good content to link to or use authoritative sites as references. Lastly, check your site’s bounce rate, if it’s easy to navigate, and if it looks trustworthy enough that your visitors will not hesitate giving you their credit card information.
- What to avoid. Now that you know the things that you can do to somehow impress the search engines, let me tell you the DON’Ts of SEO. First, do not practice keyword stuffing. This means using your keywords inappropriately. You must be able to use them in a way that they will perfectly blend with your content. If they sound awkward, do not use them as this will result to bad user experience and this is something that Google will not reward, you could actually be panelised. Also, avoid link farming. This means buying links from websites that are not related to yours and those that are considered spammy. Building links is important but you must ensure that you only link to trusted websites that have been on the internet for years. Lastly, make your website easy to navigate. Avoid putting too many ads that makes it difficult for people to find the kind of information that they’re looking for.
Trust Ignition Media when it comes to SEO needs
As I mentioned, optimising a website takes a lot of work and it requires enormous time and energy. Before you can make this happen, you’ll need to invest time in understanding SEO concepts and how you can effectively apply them on your website. If you’d rather focus on the core of your business and want to make sure that you’ll get desirable results, hire Ignition Media to do the hard work for you. A long list of satisfied customers will give you assurance that we’ll boost your website on the SERPs so you can attract enormous traffic, improve your leads, and ultimately, boost your sales.