How to Improve Your Site’s Page Rank

Page rank is the basis for determining the importance of a website. By giving each page a rating, search engines like Google, Yahoo!, or MSN search can differentiate quality sites from inferior sites. The sites that have superior ratings will appear at the top of the search engine result page thus making them more visible to the internet users searching for a particular keyword. If you want to enjoy a top spot on the search engine results then pay attention to the tips highlighted below.

Focus on Your Site’s Content

Websites that have excellent quality content dominate over sites having poor content. If you are targeting a particular market, use relevant keywords and create innovative, informative and interesting content to attract visitors. Keyword density plays an important factor in ranking pages in search engine results. Having an increasing number of visitors to your site will have significant impact to your sites page rank.

Link Building

Search engines, particularly Google, acknowledge inbound links as a major factor for increasing a site’s page rank. These backlinks are obtained in so many ways. Article writing, directory submission, forum posting, blog commenting, social media marketing, email marketing, and social bookmarking help create backlinks to your site. When you have many backlinks, search engines will see it as an indication that users like your website and find it useful. 

Create an RSS Feed

Really Simple Syndication or sometime referred to as Rich Site Summary will help you improve your site’s ranking by allowing search engines to index your site faster. Come to think of it. Every time internet users open their RSS reader to get the headlines for the site they subscribed to, they’ll also get the chance to see all the latest updates from that site. When they see your updates and find them interesting, they’ll visit your site hence increasing traffic to your site.

Guest Blogging

Many blog owners are glad to post your articles in their website, while you enjoy backlinks from your post. Just make sure that these blog sites do have a higher page rank than yours. This way, you’ll enjoy a valuable high page rank backlink to your website.

There are still many other techniques to help increase your site’s ranking. Now if you’re trying to drive traffic to your website, do yourself a favour by consulting a reliable SEO company. Ignition Media can help improve your website visibility and maintain that high ranking as time goes on.

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Nicole Brooke

About Nicole Brooke

Nicole is owner and SEO of Ignition Media. She has been an SEO for 15 years and has a wealth of knowledge when it comes to SEO, content marketing and Social Media exposure. Follow me on Google+

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