The Internet is a very dynamic place and it is quite understandable why no one likes things to stagnate here. The search engines definitely do not like this. Websites and blogs that are constantly updated will automatically begin ranking higher on the search results. This is because the search engines themselves use dynamic algorithms. They are designed to continuously keep checking websites, even those that are already ranked, and issue fresh rankings to them. If your website content does not get updated for a long time, you will simply finding yourself being pushed out of the search engine rankings to make space for new sites with fresher content.
That is precisely the reason why blogs are ranking better than websites nowadays. Conduct any search on any search engine; you will find blogs figuring highly. Even forums rank highly, but they are placed behind blogs because forums may not have authentic content all the time.
The crux of all this is that you need to add new content to your website all the time. Add new articles. Use your website like a CMS and you will see how the spiders begin loving it. There’s even no need for you to commission high-priced writers to do this for you, though this is the better option. But you can manage with creating a content driven area on your website that is updated through syndicated content from an external article directory. Even that counts for updated content.
Another idea is to have a blog pertaining to your website and then link it to your site. Make sure that every blog post links to your website. The blog has a better scope of ranking on the search engine results and when that happens, it will direct traffic to your website too.
Basically, remember that you cannot have success in your online venture with a constantly updates site. Use these methods and see the difference they make.