Proper keyword research and analysis using an effective keyword tool is the foundation of a great SEO campaign. Before you do any on-page or off-page optimisation, it is important that you have the list of the actual keywords that your target audience are using each time they search for information that are related to your business, products, and services. There is no sense trying to rank in Google’s search page results if you’re ranking for all the wrong keywords. Your efforts are being wasted and you’re missing out on truckloads of potential traffic.
As you know, unless your traffic is highly targeted, your chances of converting your visitors to paying customers are very slim. As a Gold Coast SEO expert with 15 years of experience, I appreciate the importance of a website ranking high for targeted keywords. Unless you can make this happen, you’re really just wasting your time promoting your website online. When doing keyword research and analysis, it’s important that you choose long-tail keywords (as they are relatively less competitive) and those with high search volume.
Identifying what keywords to use
When optimising your website or when you’re trying to make it search engine-friendly, the first step is identifying the keywords that you’re going to use. It is important to ensure that they’re related to what you sell and to the overall theme of your website. Also, they must be the exact words that are used by your target audience each time they perform a search on the major search engines. But how can you possibly identify these keywords? How can you get the list and make sure that the information you have is accurate?
Start by creating a list of what your website is trying to promote and a separate list of words that are closely related to your industry. This will help you jumpstart the process of identifying good phrases that your target audience search for on Google. If this is your first time in doing keyword research, keep in mind that the most basic keywords are typically the best ones to get started with. Start by writing down what you sell. Let’s say for instance, you’re a wedding planner. The best keywords are “wedding planner” and “wedding planning”. You can combine these keywords with specific locations such as where you service and where your office is located, for example “Gold Coast wedding planner”. You can also use adjectives that would appeal to your target audience. For instance, you can use “cheap wedding planner” or “experienced wedding planner.”
Getting more specific
If you’re selling different types of products, it’s important that your website ranks for specific keywords. For example, if you’re selling all sorts of jewellery, targeting just the word “jewellery” will not help you drive as much targeted traffic as possible. Depending on what you sell, you may use “gold bracelets”, “antique earrings” or “women Rolex watches” to effectively communicate to your target audience exactly what it is that you sell. Using specific keywords on each page of your website will not only help you attract traffic but will also help you beat your competition.
Use Google Keyword Planner
After coming up with the list of keywords that are related to your products, services, and business, the next step is to use an effective keyword tool. For this I highly recommend Google Keyword Planner which is offered for free via AdWords. This is the most effective SEO tool you can use to see which keywords in relation to your business are most searched on Google. Google Keyword Planner can also be used in identifying additional keywords and can provide you with useful statistics that you can use to make your SEO campaign more effective. These include search volume and estimated number of clicks for a particular period of time. If you’re thinking about doing Pay Per Click advertising, the information can also give you an idea on your bid and budget. Take time to check out monthly search stats as the list of most searched keywords can easily change based on the preference of your target audience.
Repetition is okay
If your list contains repeated words, example: gold bracelets, diamond bracelets, silver bracelets, etc., know that in SEO, repetition is fine just make sure that the meaning of each keyword that you’re targeting is sufficiently varied. The more important thing is making sure that you don’t just overstuff your content with similar keywords. Instead you have to provide online users exactly what they expect to get when they type in a particularly keyword.
Ignition Media provides complete SEO campaigns across Australia
As a business owner, I understand that you might find difficult to do keyword research using Google Keyword Planner on a by-monthly basis and updating your web content to ensure that your SEO campaign is working nicely is time consuming and takes skill. For this reason, I offer a range of SEO campaigns for various budgets. Each campaign offers a well-rounded service, which include keyword research and analysis. Let me help you make your website rank on the keywords that matter to your business the most. Contact me and let’s talk about your needs.