How to create an online marketing plan with $0 budget?

Making your products, services or platforms discoverable and expanding their visibility across the internet is an undoubtedly one if the most difficult yet the most vital undertaking for any Gold Coast business owner.

The most ideal way is to dependably go though all the channels accessible to you and after that weigh the conversions from each of those channels so that you can proceed to investing additional time and other resources that are sure to provide you with the best results. The best method for you would also rely upon your item as well as the niche that you choose to focus on. You could also divide the strategies into manageable and practical bits. Choose whether you need non-paid or push and pull strategies and keep in mind that online marketing can either be successful or unsuccessful depending on the approach you give it. But what if you have zero budget? What do you do then?

How to create an online marketing plan with $0 budget?

This article focuses on some of the best strategies that you can employ to come out with a successful online marketing plan with zero budget, though truly nothing comes for free! You will need to invest your effort and time before you can achieve your objectives. I will share my knowledge I’ve learned from being an Gold Coast SEO over the last 14 years to help you grow your business on a shoe-string, or no budget. Let’s go!

1) Blogging

Blogging is a standout amongst the most effective, viable-proven procedures for massing visibility as well as establishing your business as far as online marketing is concerned. If employed in the right manner and so long as the quality remains outstanding all the way, it could easily become the best channel for driving traffic. We all want blog posts that are read and shared. So it’s important that you create original high quality content. Try to analyze your products and services and determine what sells and identify the most read blog posts in your particular niche. Observe the most trending topics and create a version of your own.

You can adopt different blogging techniques that span across blog themes and content. It is therefore essential that you identify and learn your audience prior to deciding on the content and theme of your blog to drive maximum traffic. You may wish to develop your own Blog Pages or alternatively post on blog that have similar audiences as yours. I would recommend that you create a blog of your own and then try to get that space on two or three of some of the popular blogs that are specific to your niche. If you need help starting a blog, be sure to read my previous post ‘5 Easy Steps to Start a Blog’.

The greatest benefit of guest blogging is the fact that you open up your thoughts, suggestions and ideas to the world at ago. Avoid taking control over a blog that you do not own. It will simply hurt your online marketing objectives. Also avoid aggressively pushing your products as well as services for an eternity on other people’s blogs. If you need to exchange ideas and thoughts then do it properly with fellow niche bloggers. Blogging is one of the greatest strategies that you can ever have to employ.

2) Infographics

Infographics is an incredible approach to captivate your own audience and make something that goes viral in nature. Coming up with one is not at all expensive either. You can either do it on your own or with the use of free tools such as Canva or find an expert to create an awesome Infographics for you.

3) Social Media

Online marketing networking is definitely one of the best channels that can help you boost the visibility of either your product or service. It’s additionally the all-time most viral and practical of all channels. The social media platform offers the best medium for making your content viral so that it brings you a great load of traffic. Make sure you understand your role in the social media platform. Build brand awareness and great engagement before you slowly begin to see results. Trust me, as a Social Media marketer, I’ve seen client’s website traffic sky rocket simply because they’ve invested more time posting to Google+, Facebook, Instagram etc. Arguably, content will always be king so go ahead and create sharable content to help you reach more people. If you need help with Social Media Marketing or Content Creation for your Gold Coast business, then continue searching our blog for free tip and trick, or get in touch if you’d like professional assistance.

4) Influencer Marketing

Influencers are golden and godsend! The vast majority of us are truly mindful of what Influencer marketing is. This is marketing that is directed at influencers in your particular niche be it journalists, bloggers, industry analysts or even consultants. Moreover, if you spend a great deal of effort and time then it does not get better than building visibility and credibility. So start by identifying who the influencers are in your particular niche.


Online marketing is a technique of creating relevant, valuable and sharable content and then distributing it to the target world. While it can be expensive if you hire a Gold Coast SEO firm to manage, if you have little or no budget, you can do it on your own and it wont cost you anything more than your time and dedication.

Become a leader in your space. The trick to grabbing attention and interest will always remain creating unique and good quality content. So go ahead and get this tips to work and before you know it, you’ll have gone above and beyond as far as the limits are concerned.

Finally, if you are tired of looking for an expert in the field of online marketing, be glad that you finally found us. We have the capacity of creating that inexpensive online marketing plan for your Gold Coast business. Give as a try and you’ll be glad you did.

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Nicole Brooke

About Nicole Brooke

Nicole is owner and SEO of Ignition Media. She has been an SEO for 15 years and has a wealth of knowledge when it comes to SEO, content marketing and Social Media exposure. Follow me on Google+

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