While planning their marketing campaigns, webmasters are faced with two options – organic SEO and PPC. Both are methods to increase the commercial prospects of a website by bringing in more traffic. However, since they work in different ways, the effects that they have on website traffic are different. The following are the benefits of each of them, which can help you, make your choice.
Benefits of Organic Listings
Organic listings are basically a method of increasing the traffic to your website by managing its content in such a way that it attracts the search engines. Keyword optimization is a subset of organic SEO.
The best advantage of organic SEO is that you do not need to spend a lot. You can manage everything by yourself, right from hunting for the right keywords to creating the content that will go on your website. But, it is precisely because of this reason that organic SEO can have imperfections. The keywords may not be good enough and your strategies may be at fault. You will need to update content regularly too. So if you are not a writer, SEO could actually be expensive for you.
Also, mere organic SEO is not going to work. You need to use link building methods to make the best use of them. This can again increase costs if you need to hire a professional.
Benefits of PPC
PPC means Pay per Click advertising. You subscribe to a campaign like Google AdSense and that ensures you come up on their search engine results. But it is not all that simple. You have to be particular about PPC keywords too. However, if a particular keyword does not work; simple changes are all that will be needed.
A PPC campaign is always expensive, because you may need to spend from $2 to $50 per click, depending on the market you are targeting. Subscribing to PPC services is also expensive.
So, if you have a big budget, go for PPC. If you have a knack for finding keywords and writing, go for SEO. The best way, of course, is to use a mélange of the two methods.