On-page optimisation is essential for making a success of your off-page optimisation campaign. It’s a process by which various elements of a single web page are combined in a correct structure so that it can be picked up for special keywords by search engines.
Unfortunately, on-page optimisation alone doesn’t guarantee top page ranking but combined with off-page optimisation it’s a winner. So, keep these following rules in mind for on-page optimization.
Keyword(s): Start by listing down any and all keyword(s)/keyword phrases that you are trying to target. Once done, short list the keywords based on importance. Ex: if you have a handbags site, the keywords could be: handbag, handbags, clutch bags, leather bags etc.
Placement of Keywords: Thumb rule: Content is king in the virtual world. Populating the content on your site with the right amount of keywords – a minimum keyword density of 2% is recommended – or use of at least 2 keywords per 100 words is necessary.
META Tags: A META tag is an HTML code that doesn’t change the look for your web page, but attracts the SE spiders for specific queries. Ensure you use the below META tags at the top most part of your web page’s source code as well as include keywords here.
<META NAME=”Author” CONTENT=”your name here”>
<META NAME=”Subject” CONTENT=”the subject of your site”>
<META NAME=”Description” CONTENT=”description of your site”>
<META NAME=”Keywords” CONTENT=”your keywords here”>
<META NAME=”Robots” CONTENT=”All”>
ALT Tags: Tags given to images using keywords are called ALT tags and they become visible every time the mouse cursor moves over an image.
Page Titles: Appearing at the top of your site page, page titles are eye grabbing captions that include the appropriate keywords.
Remember to treat each page of your site as a project and try to use 1-2 keywords or phrases/page only to boost your page rankings.