Top 6 Google ranking factors for SEO

Let me guess, you went and had a website created for your business and now you’re wondering why you have no enquiries; am I right? Let me tell you one thing – simply having a website is not enough. Your website needs to be visible to your target audience and this means that you should be easily found on Google. It may come as a surprise to you, but 93% of online experiences begin with a search engine. Therefore, it is safe to say that if your website cannot be found on the likes of Google, those enquiries will never come.

google ranking factors

I hear you ask yourself, “how does a website get found on Google?” Great question. Google makes use of several ranking factors in order to list a website on its search results. As a professional SEO on the Gold Coast, keeping updated with the latest Google ranking factors is an integral part of my job. Google uses over 200 factors in its ranking process and dealing with all these requires in depth SEO knowledge. To give you a glimpse of what ranking factors are, here are 6 of the most important factors that Google currently uses for determining SEO.

1. Keyword used in domain name

While using keywords may have certainly been an integral part of my SEO services in the past, the correlation of keywords with rankings is decreasing. Today, many high ranking websites do not make use of keywords in the description or body of the content. However, I still include keywords in the top level domain as this can still give a boost to websites. Having the keyword as the first word in a domain, or using it in the subdomain still proves to be somewhat relevant to SEO. Placing keywords in title tags also sends signals of strong on-page SEO. Make sure that the company dealing with your SEO on the Gold Coast makes use of keywords effectively.

2. Top-level domain versus country level domain

When it comes to SEO, using top-level domain extensions, such as .com and .org get better visibility in international searches. However, country level domains, such as will rank better in Australian searches. When I consult Gold Coast companies, I always recommend they opt for country level domains; top-level domains are best suited for international clients or local companies that trade on a global scale. If your business targets local or nationwide consumers, you are much better off having a domain name. Use top level domains only if you want your business to gain international exposure.

3. Content quality

Google’s current algorithm pays utmost importance to quality content. As such, I highly recommend relevant and quality content to any company looking for effective SEO on the Gold Coast. This ranking factor is supported by multiple studies and SEOs around the world. Websites with longer pages of content (I’m talking about 2,000 words or more), send a strong impression that a topic is well discussed and they are looked at positively. Higher ranking is always consistent with high quality content, so when looking for SEO on the Gold Coast, make sure the company offers blog posts or content marketing in their SEO package.

4. Mobile friendliness

With the rise of mobile technologies, the number of mobile responsive websites topping Googles rankings is increasing steadily. It is clear that responsive and mobile friendly websites are viewed positively by Google. Here, at Ignition Media, every website that we build is responsive and mobile friendly. Any creditable company that specialises in SEO on the Gold Coast will first make sure your website is prepositive before undergoing any on-page optimisation.

5. Social signals

Social media signals have an increasingly positive effect on SEO. Businesses that make use of social networks effectively are able to drive more traffic to their websites and we have proved this to many of our clients through our social media management services. Google knows which sites are receiving social media traffic and favours them positively. Most of the top ranked websites on Google have a strong social media presence.

6. Page loading speed

Google simply loves websites that are quick to load. In fact, in June 2016, Gary Illyes of Google confirmed that they would soon be updating their page speed ranking factor to specifically look at the page load speed of mobile pages when it comes to the mobile-friendly algorithm. Google estimates the speed of a site based on its file size and code, therefore as part of your SEO campaign it is vital that your website be optimised for page load speed. Not only will this boost SEO efforts, but also it will dramatically improve user experience.

Also see: How to find SEO services on the Gold Coast that really work!


As a business owner, you must ensure that your website is found on Google. In order to get your website ranking high on Google’s SERPs (search engine result pages) you need SEO. When you approach a company for SEO on the Gold Coast, insure that their SEO campaigns targets the most important Google ranking factors. These factors include making use of keywords in the domain name, using a top level or country level domain as per the nature of business, providing high quality content on websites, having mobile responsive website, driving traffic through social media and optimising a site for page speed. If your website scores well on all these grounds, it is likely to ranked higher on Google search results.

If you’re looking to partner with a company offering effective SEO on the Gold Coast, then look no further. At Ignition Media, we have been offering SEO services to our clients for over 14 years now. We are well versed with SEO strategies and we also keep ourselves updated on the latest trends in SEO and the ranking factors used by search engines.

Get your website ranking better on Google by making use of our SEO services. Give me a call today to find out how I can help you!

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Nicole Brooke

About Nicole Brooke

Nicole is owner and SEO of Ignition Media. She has been an SEO for 15 years and has a wealth of knowledge when it comes to SEO, content marketing and Social Media exposure. Follow me on Google+

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