Business over the Internet is not as it used to be a decade back: things have changed drastically especially due to the different internet marketing tactics and strategies that are either being overplayed or underplayed. The idea of running a business or e-commerce store online is to make customers generate revenue. Therefore, every online business is driven by three major components:
Product: What you have to offer. It can be a product, a service or a mix of both
Price: An extremely important factor as lower or a competitive price can get you more customers
Promotion: How much and how well you promote your offering
The rest depends on technology, Internet marketing strategies and targeted traffic stats. Well! Amidst all this, Internet social media is being seen as one of the best platforms for fuelling a strong internet promotional campaigns and effective marketing for small businesses.
The Internet social media is the world of people under 40’s who come from different cultural, geographical and professional backgrounds and get together on a single platform to derive the maximum out of life. The primary benefit that internet social media can have on your small or upstart business is in helping you build relationships as well as make you a part of different communities. Believe it or not: word of mouth is still the best marketing tool! When you talk about your product for example: camps and tents on a travel community website, then it is bound to get attention. People are definitely going to be interested and this can create a niche and prospective market for you. Over and above that, word travels fast and hence it can pass from one community to another.
The crux of the matter is that you need to build an internet social media strategy so that you can use it to drive traffic and generate sales for your small or upstart business.