What is Keyword Analysis?

For those of you who are new to SEO, it’s important to understand why keywords are so important. The primary importance of a keyword is that it is used by search engine users to find your website. That is why it is also important to choose the best and most relevant keywords so that more and more users can reach your site.

Now, if you are looking for keywords, you must understand that keyword analysis is the starting point of your SEO campaign.

What Does Keyword Analysis Do?

  1. It helps increase the conversion rate
  2. It helps find newer and wider markets for you
  3. It helps you optimise your spend on your SEO campaigns
  4. It helps visitors looking for things similar in nature to what your offer reach your website
  5. It helps you choose keywords that are most relevant and most important for your SEO

Keyword Analysis Tools

There are many different keyword analysis tools such as Google Keyword Suggestion Tool or WordStream Keyword Analysis Tool. In fact WordStream takes analysis of keywords for your website as step further by also, offering suggestions on what you should do next. It can even automate your actions for optimal results and increased efficiency. From creating spreadsheets to graphs for the activity on your website, you can simply find whatever information you need at your finger tips with WS.

Importance Of Keyword Analysis

Keyword analysis helps significantly with your search marketing campaign as it provides you vital insight into what works for your website’s popularity and what doesn’t. Moreover, since keywords are the foundation of your SEO and SEM campaigns, analysing them will help you to work on a lot of aspects such as grabbing more eyeballs, prioritising your time better, better ROI and ensuring your website reaches a good position on pagerank.

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Nicole Brooke

About Nicole Brooke

Nicole is owner and SEO of Ignition Media. She has been an SEO for 15 years and has a wealth of knowledge when it comes to SEO, content marketing and Social Media exposure. Follow me on Google+

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