Search Engine Optimisation (SEO) is vital for every business. Regardless of whether you have been running a business for years, or you are just planning to start one, the online presentation of your business through the means of a website is something you have to give serious consideration.
The success of your website will depend on several things, and one of the most crucial is optimisation. As the expert in this particular field and with many years of experience, I am frequently asked what is SEO, how does it work, and why is it so important. Therefore, in this article I will explain just what SEO is and how it can help your business.
What Is SEO
Many people think that a website is all you need in order to achieve success online. Yes, your site is vital, but only if it is visible. Only if your website ranks well on search engines can you expect visitors, which lead to sales. To get there, you will need Search Engine Optimisation.
SEO includes different tactics that are used to improve the visibility and ranking of a website in search engine results. With a successful SEO campaign, the position of your site will improve, moving your website closer to the top. This is what we specialise in here at Ignition Media.
How does it work
Now that you know what SEO is, we can focus on how SEO can help your business.
If you have a website that attracts few or no visitors, you might as well not have a website at all. SEO makes the difference; it helps make a website visible, therefore visited. With a successful website, you will be able to build your brand, your sales will improve and you will earn a lot more than you used to.
Let us look at some of the most important SEO elements you should implement for your website to help your business flourish online.
Pay attention to your keywords and target them correctly. When starting a SEO campaign, you will have to research the keywords and find the ones that are relevant to your business. The next step is to use them properly. You should add the keywords in the website text, page titles, navigation menus, Meta descriptions, URLs, ALT attribute, H tags and canonical tags.
You need to make sure you offer unique content. When it comes to SEO, content is king. One of the basic rules when it comes to content is that you cannot duplicate it. You cannot simply copy the content from someone else’s site, and paste it onto your own – this is known as “duplicate content” and Google will penalise your website for using it. It is crucial to have original, top quality content that is error free and interesting to the visitors. The content of the landing page is also significant. It should deliver enough information so that the visitor clearly understands what you do from the very first page.
Inform Google of new pages and posts. I suggest that you update your sitemap regularly. If you have a WordPress website, several plugins will automatically do this for you. This allows search engines such as Google to easily crawl and index new pages and posts of a site so they can be listed in a search engine’s results page.
A non-mobile website will affect rankings. It is now more important than ever to have a mobile-friendly website. Google recently release a mobile algorithm, which penalises websites that are not designed for smart phones and tablet devices. To ensure your SEO efforts are affective, you must have a responsive website. We here at Ignition Media specialise in responsive websites. If you are not sure if your website is mobile-friendly or not, please get in touch with us and we will send you a free report.
User experience is highly important. It is the key. Responsive design will improve user experience, and you need to keep going in that direction. If the speed of your website is poor, it will drive visitors away. Look to compress and optimise the pictures, CSS and JS of your website. For further information regarding this, read my earlier article that explains how to optimise a Word Press Site for SEO
When people learn what SEO is, and how it can help their business, they are ready to start a SEO campaign. There are a couple of vital points to keep in mind. Keywords should be properly used, and there should be no errors on the site. Proper technical structure is required. To boost user experience, pay attention to the website speed, and make sure your site is mobile-friendly.
Want to start your SEO campaign? Then feel free to contact Ignition Media, a Gold Coast SEO firm that specialises in SEO for small businesses. Call direct on 07 55 687 515 and talk to someone who cares about the success of your website (and business!)