While millions of people already engage in Social media networks, their popularity just keeps on increasing. Because of this, it is extremely important that you take advantage of this ever-growing moment to improve the exposure of your business.
It is important to know that social media is forever changing and evolving, and there are always fresh strategies and ideas to implement. In order to experience all the benefits, you need to be aware of the current trends. In this article, I will explore just what the social media trends of 2015 have been so far.
Mobile Revolution – Over the last couple of years, we have all witnessed how, in no uncertain terms, smartphones and tablets have overtaken desktop computers. While desktop computers and laptops are still popular internet devices, when it comes to accessing social networks or browsing the web, users will most likely use their smartphone or tablet to do so. The mobile experience is highly important, and business owners are paying a lot of attention to it.
Instagram – While certainly not new in 2015, Instagram has become one of the most popular social media apps for sharing photos and videos. With more than 300 million active users per day, it is a great platform for businesses to visually display products and services in order to attract a larger clientele. Many brands are already using it, and if you are not one of them, I strongly suggest that you get on board!
Blogs – If you follow this blog, by now, you should be well aware how important blogging is. People love reading new content, and when you offer a blog, you’re able to offer fresh and interesting articles for your readers. Moreover, your readers aren’t the only ones who will love your blog, Google will too. If you have been writing blog posts regularly, then you are right on trend, so keep up the good work. If you want to have a professionally designed blog or need a copywriter to create engaging blog posts, give us here at Ignition Media a call on 07 55 687 515.
Social Videos – This is something extremely beneficial for brands. With a well-produced video, you can tell a story about your business and can present the products and services you offer in an engaging way. You can get people’s attention with an audio-visual story and can share it on different platforms, such as Instagram, Facebook or Vine. If you have a new product that you want to promote, make a short video, and present it. It is a simple, creative way to communicate with your regular and future customers. Social Videos have been extremely popular this year, so make sure you take advantage of this great social media trend of 2015.
Private Messaging – Running a business means you need to follow trends. If you are not present on social media, while your competitors are, you will notice they will have the upper hand. People love social networks, and it is the perfect way to grab their attention. However, one of the latest trends is private messaging. Various apps, such as WhatsApp, Viber or Snapchat, are ideal for live media coverage and can be easily integrated into a social media marketing strategy to interact with your customers. Allowing your customers to reach you with ease will be a big bonus for your business.
Real Time Marketing – When it comes to marketing, many focus on creating a plan for the future, and executing it systematically and strategically. It sounds like a good idea, but times are changing. There is another option known as real time marketing. Instead of making plans, consider creating a strategy that is based on current trends and events. It is a more spontaneous marketing method, where you can share relevant content based on current events or breaking news, and all that in real time.
As social media continues to change and evolve, you need to change and evolve your social media marketing strategies to follow. When it comes to the social media trends of 2015 so far there are many. These include the mobile revolution, Instagram, blogs, social videos, private messaging and real time marketing. In order to manage your online marketing effectively, make sure to implement the latest trends into your social media campaign.
For all your social media needs, including Facebook management and blog content creation, feel free to contact me at Ignition Media, I would love to hear from you. Don’t forget to follow us on Facebook and Google+ for all the latest social media trends and much more!