There are many different methods and avenues you can use to advertise your business online and no doubt you’ve heard of Google AdWords. It is one of the most beneficial advertising platforms businesses can use to expand their online presence. One question my clients often ask me is why their AdWords campaign failed. In order to experience all its benefits, and to have a successful campaign that will lead to positive results, you need to understand the platform, and research […]
As more and more people turn to the Internet to get information about products and services, more and more companies are taking their businesses to the World Wide Web. Although this makes them easier to reach, it makes the online competition stiffer by the minute. This competition can make it difficult especially for new website owners to catch their target market’s attention. Let me give you an example; if you’re offering business cards, you might think that your potential customers […]
Keywords are very important to improve the ranking of a website in the search engine result pages (SERP). When utilizing incorrect words and phrases, it is impossible to reach the target audience and it will only make the whole process of business promotion useless. To achieve a top spot in the SERP, it is extremely critical to conduct a careful keyword analysis. Here’s how you can perform keyword analysis for your website.
PPC is one of the most effective ways to get almost instant traffic to a website. Visit Google AdWords to set your account up now. After setting up your PPC account, learn to display your ad on Google’s SERPs or search engine result pages for the keywords you have bid on and that are of importance to your website.