There was once a lot of fuss about keyword placement in articles published online. People were very interested in finding out how search engine crawlers worked. However, the algorithms that predicted how they reacted to online text changed too often. After a while, SEO specialists just gave up on trying to figure out which placements worked the best.
Getting things for free is always a great deal. This is why a lot of people still choose to stay organic when it comes to their search engine optimization efforts. However, as with all free things, this also means that you’re never in full control of your website’s rankings. Google or any other web search engine can change the algorithms they use on their web robots to rank pages.