The distinction between print and online layout standards is blurring. People are seeing more and more conventional print layouts used in websites as well. Why is that? Some people think it’s because old habits die hard. Readers are so attuned to seeing these standard layout designs on magazines that they think it would be chic to apply them on websites as well.
There are three distinct search engine optimization techniques: the white hat, the gray hat, and the black hat. As their colors suggest, they’re the good and evil of search engine optimization. SEO, unlike SEM, is not just about making specific websites rank better in search engine directories. SEO is also about making the directory more systematic, and black hat SEO, because the techniques are very wily, tend to go against that very principle.