What if the artwork overshadows the website’s message? This is what usually worries small business owners when they use extremely artistic and rather experimental website designs. While hand-drawn images are trendy in shirts and blog sites today, they’re not always the right background images to use on a website—unless they do embody the brand’s attitude.
Whether you’ve chosen to lay everything out on a single page, or to create a more conventional “gateway” website with a lot of links in columns, a good website design is always like a good photograph. It needs to have a single focal point. It has to have a subject. Before you get started, you need to decide on this subject.
The single page layout is one of the most challenging layouts to master in web design. Web designers need to put every element together so that a single unified effect is achieved. Of course, the limitations can have its perks. Stripped of the freedom to redirect to several pages all at once, the single page layout, when it’s good, is as powerful as an artwork.