Tag Archives: brand

Email marketing is one of the best ways for a small business to reach potential clients. Email campaigns can be created for newsletters, to promote a sale or offer, ecards and much more. But first, let’s take a look at why email marketing is such an effective marketing tool. According to a study performed by getresponse.com, 64% of companies rated email marking as the most effective marketing channel. Upon further research, I also found that 89% of marketers stated that […]

Social networks have truly changed the way businesses approach marketing in many ways. Social networking can help a business gain insight on what people need or want, it can help business find potential leads and customers and of course, it can help a business gain more followers. These benefits have not gone unnoticed by many Australian businesses. In fact, according to quiip.com.au, 56% of large Australian businesses and 32% of medium Australian businesses have a social media presence. If you’re […]

As a small business owner, social media should be one of your most important marketing channels. The February 2016 statistics as reported by marginmedia.com.au reveal that in Australia alone, there are 2,800,000 Twitter Users, 15,000,000 Facebook Users, 5,000,000 Instagram Users and 60,000 Google+ Users. These statistics can only mean one thing – if you’re not already taking advantage of social media, you’re missing out on a huge audience. As an expert in social media marketing, I for one know the […]

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