Tag Archives: call to action

Email marketing is one of the best ways for a small business to reach potential clients. Email campaigns can be created for newsletters, to promote a sale or offer, ecards and much more. But first, let’s take a look at why email marketing is such an effective marketing tool. According to a study performed by getresponse.com, 64% of companies rated email marking as the most effective marketing channel. Upon further research, I also found that 89% of marketers stated that […]

Whether you’re a business owner, a blogger or an entrepreneur with an online store, simply having a website isn’t enough to guarantee success. The way in which it is designed will have a high effect on how much traffic and business it generates. There are certain design principles that need to be addressed in web page design in order for a website to become a valuable asset to you or your business. According to Econsultancy, 47% of people expect a […]

A website is a very important aspect of any business. As a business owner, you must ask yourself whether your current website design is working for you – whether it draws in visitors and whether they convert into customers. An improperly designed website will let you down and more importantly, make you lose business as a result. According to Adobe, a whopping 39% of visitors will leave a website if it takes too long to load. Furthermore, 38% will leave […]

Is your website letting you down? Perhaps you’re getting decent traffic but your bounce rate is unbelievably high and your conversion rate is frustratingly low. When this happens, it’s time that you analyse the overall performance of your website as each visitor leaving your site without responding to your call to action means losing their business. Professional web designers, such as the team here at Ignition Media, can help analyse the effectiveness of your website and improve its overall design […]

Your website is the most important element when marketing your business and your products online. It doesn’t matter how effective your traffic-generating strategies are, if your website disappoints, there is no way that you can convert your visitors to paying customers. It’s crucial that you pay attention to every detail as each matter. I cannot stress enough the importance of making sure that your website is impressive, as mentioned in an earlier post, it only takes about 1/10th of a […]

There are so many things that you need to keep in mind when designing your website. You will need to seriously consider your target audience, the brand that you’re trying to build, and then of course, there are the search engines. This whole process can be compared to constructing a new building. In order to succeed, it is important that you have a solid foundation and that you have specific goals in mind even before you make a start. Here’s […]

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