SEM stands for search engine marketing and is a broad term that encompasses various search engine marketing strategies and techniques. On the other hand SEO stands for search engine optimization and includes strategies to effectively make your website visible through search engines. So basically SEO deals with how best you can place your website in search engines. Let us take a look at some of the pros of SEM vis-à-vis SEO:
When most Internet entrepreneurs build their blogs, their primary concern is to get traffic through it for their business. This they can very well do, because if the blog is search engine optimized, then the people who will be coming on to it will already be interested in the topic and in a way, the blog pre-sells the commodity to them. Most visitors will click on the website link provided below each blog post to get more information.