Small businesses need as much exposure as possible, and no matter how egoistic and aggressive it may seem, creating fan pages through social networking websites is always a good idea. Creating these pages is easy. You only have to choose an attractive profile photo, prepare all the necessary information about your store, and create handy discussion threads and a list of announcements.
Whether you’re building an online store or maintaining a blog, it’s pretty trendy to add a set of social media icons to your website. The most common of them are Facebook, Twitter, Multiply. Sometimes, web designers also add a Flicker icon to link an online album of products or photo samples, in the case of people displaying their skills in photography.