These days, social media integration is a must—so much so that even news sites, for instance, use Facebook or Twitter as an extension of their operations. Social media networks such as Facebook and Twitter get millions of views per days—and those who use these networks spend hours on their profiles. Basically, you want to be where the eyeballs are.
Fact: social media is one of the reasons why the use of search engines has declined. After all, one doesn’t even have to search for something to find it; chances are, he may have found it via Twitter or Facebook before he gets the chance to Google it.
Although email marketing has become less a priority or online merchants and entrepreneurs, it hasn’t exactly become useless….
What is one of the biggest worries for an online start-up? Other than the fact that the business becomes successful, it also has to find its market and quickly. That’s why online start-ups try as hard as they can to get their websites listed on the top 2 pages on various important search engines like Google, Bing, and Yahoo!, besides others like AltaVista etc.
LinkedIn is a social media tool. However, the purpose of LinkedIn is to bring professionals together and that can be a bit boring! But as a small business owner, does being on LinkedIn help your cause? Can you generate eyeballs that convert in solid sales with the help of LinkedIn? And if you can, how do you do it? Let’s find out.
For those of you who are new to SEO, it’s important to understand why keywords are so important. The primary importance of a keyword is that it is used by search engine users to find your website. That is why it is also important to choose the best and most relevant keywords so that more and more users can reach your site. Now, if you are looking for keywords, you must understand that keyword analysis is the starting point of your SEO campaign.
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