What if the artwork overshadows the website’s message? This is what usually worries small business owners when they use extremely artistic and rather experimental website designs. While hand-drawn images are trendy in shirts and blog sites today, they’re not always the right background images to use on a website—unless they do embody the brand’s attitude.
Whether you’ve chosen to lay everything out on a single page, or to create a more conventional “gateway” website with a lot of links in columns, a good website design is always like a good photograph. It needs to have a single focal point. It has to have a subject. Before you get started, you need to decide on this subject.