Have you entered into an online marketing campaign but you’re not happy with your results? Well, the good news for you is that even the most successful of marketers occasionally handle campaigns that don’t offer the desired results. The trick, however, lies in quickly identifying mistakes in a campaign and correcting them. This is how great marketers turn a dying online marketing campaign around. As an online marketing expert with over 16 years of experience, I’ve had to deal with […]
With more than 90 million people using Google, it is definitely important for every business today to have a Google+ page for their business. If you already have an account on this platform, the next step would be to optimize your page. Given below are a few ways in which you can do that: Optimize Your Business About Page The biggest mistake you can make is leaving your profile page incomplete. All the content in the About Page must be […]
Instagram is a very powerful tool with a strong USP. It allows brands to make use of two powerful forces- photo sharing and mobile- to promote their products and services to target customers effectively. Given below are a few tips on how you can promote your brand on Instagram: Use Instagram to Tell A Story Rather than focusing on obvious marketing use this platform to tell a visual story. People don’t tolerate aggressive marketing so you will have to focus […]
Twitter presents several challenges to businesses that want to stand out and get more followers. With thousands of businesses using this platform to get the attention of their target audience, the competition can get a little fierce. Follow the simple steps given below to make it happen: Be Interesting to Get their Attention Since Twitter is based on the concept of micro-blogging you will have to come up with clever and interesting ways to get the attention of your followers. […]
For any business owner to remain viable in this competitive environment, it is important to leverage the immense power of social media for marketing their brand. Having a profile on social media sites such as LinkedIn, Twitter or Facebook is no longer enough, it is also important to come up with a comprehensive strategy that will deliver the results. Given below are a few tips that will help you along the way: Think About Your Objectives and A Plan Before […]
Pintrest has definitely gained a place for itself as one of the largest, most impressive social media networks out there today. With more than ever people using this network, getting more followers for your board can definitely be a huge challenge. Given below are a few easy tips that will bring you into the limelight: Sync Your Account with Facebook and Twitter This is one of the basic things that you should do to get access to more followers. You […]
Instagram continues to be a highly popular community for sharing photos and a powerful social network. Brands and marketers wondering how to get more Instagram followers can follow the few simple tips provided below: Use Your Existing Audiences to Your Advantage A great way to jumpstart your Instagram journey is by announcing your presence on your current channels on signage, Twitter, Facebook, your website, newsletters and email lists. Come Up with an Effective Content Plan It is a good idea […]
Each social media platform will have its distinct uses and advantages. You can be successful with each platform individually since every customer would find a different platform that they feel comfortable with. Unless you combine all of them, you wouldn’t be able to get the results you envisioned. Using Facebook for Marketing Your Business Facebook is still the most popular social media platform today, offering companies various integrated tools for marketing their business. It is a great place to keep […]
There are a number of ways to do this without the help of a third party application. For instance, you can use the Notes features on Facebook. While this can be quite simple, it also has limitations. For instance, it offers little to no options for optimum visual optimization. It also has no back-linking functions).
A Facebook landing page is the page you use on the welcome tab of a group or “like” on this social media network. It cannot be placed on an ordinary profile, needless to say. It’s the first thing you see when you go to a business Facebook page. It’s important to have a landing page on Facebook because it helps give a good first impression. Unlike the timeline wherein the content moves depending on what you and your followers post, […]
Social networking pages are essentially “fan pages” whether they’re labeled as such or not. They work in the same way blog works, where you gain “followers” who purportedly keep in touch with your and read all of your updates. When you’re managing a store, whether it’s online, brick-and-mortar, or both, social networking fan pages can work to your advantage as long as you use the page well.