Let’s say search engines didn’t exist. Do you think there are other ways to make your website known to the public? Of course! Internet advertising can include various methods and strategies to make your site known to many, particularly to your target audience. Here are some of your options to advertise your website beyond search engines.
Design matters. Although content remains to be king, a viewer will not be able to access the site’s content if its overall design is not adequate. To put it simply: while content is reason why visitors come back for more, the website design keeps them from immediately leaving. The overall structure of the website should work hand in hand with content in order to convey its message to the right visitors.