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Many of you may have been struggling to get decent links for websites. In fact, link exchanges are easy, but link exchanges with authority or well ranked sites is more difficult than it may seem. Yes, quality precedes quantity even for Google. So, if you are interested in exchanging links, here’s how you can do it, so pay close attention.
According to Google, Pagerank is a way of leveraging the “uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value.”
Let’s explain with an example. Take two pages, page X and page Y. Now according to Google, when X links to Y, it is counted as a vote of approval by page X for page Y. However, there’s more. Google doesn’t limit pageranking to just the volume of votes (links) a webpage receives. The search engine also analyses the webpage that voted for the other webpage. So, if a heavyweight webpage casts a vote for your webpage, then it counts more and makes your webpage “important”