Search Engine Crawlers and Human Eyes: Which One Should You Please?

Search Engine Crawlers and Human Eyes: Which One Should You Please?

Sometimes, when you stare long enough at an online article, you know exactly what type of audience the website owner wanted to please: man or machine. Those who practice black hat SEO won’t even try to hide their “text weapons” under the guise of an informational article. They’re really just there to attract web crawlers and nothing (no one) else.

SEO Hats: Why Black Doesn’t Cut it Anymore

SEO Hats: Why Black Doesn’t Cut it Anymore

There are three distinct search engine optimization techniques: the white hat, the gray hat, and the black hat. As their colors suggest, they’re the good and evil of search engine optimization. SEO, unlike SEM, is not just about making specific websites rank better in search engine directories. SEO is also about making the directory more systematic, and black hat SEO, because the techniques are very wily, tend to go against that very principle.

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