Would you want fast but short term results or long term results which could take months? Organic Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) can take up to six months to show. The long waiting time can turn off online marketers, making them think of going for black hat SEO techniques instead.
Sometimes, when you stare long enough at an online article, you know exactly what type of audience the website owner wanted to please: man or machine. Those who practice black hat SEO won’t even try to hide their “text weapons” under the guise of an informational article. They’re really just there to attract web crawlers and nothing (no one) else.
There are three distinct search engine optimization techniques: the white hat, the gray hat, and the black hat. As their colors suggest, they’re the good and evil of search engine optimization. SEO, unlike SEM, is not just about making specific websites rank better in search engine directories. SEO is also about making the directory more systematic, and black hat SEO, because the techniques are very wily, tend to go against that very principle.