When it comes to online marketing, trends play a very big role. For example, when emails were the “in” thing, consumers saw a wide dissemination of electronic newsletters. Five to ten years later, the marketing flavors have changed. From banners and e-newsletters, we now have social networking pages, otherwise known as “Fan Pages” doing what e-newsletters used to do.
It is necessary to see first why this whole brouhaha about Meta tags exists. Why do some people think that Meta tags are as important as the Holy Word when it comes to SEO? Why do some people think they are needless frivolities that are best done without? Originally, Meta tags were supposed to be an aid for the search engine spiders to rank a particular page.