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What is one of the biggest worries for an online start-up? Other than the fact that the business becomes successful, it also has to find its market and quickly. That’s why online start-ups try as hard as they can to get their websites listed on the top 2 pages on various important search engines like Google, Bing, and Yahoo!, besides others like AltaVista etc.

There are several elements or tools that play a vital role in the success of a search engine optimisation campaign and one such tool is PPC or pay-per-click advertising. To most beginners to SEO or SEM, this will sound like a complicated process but in reality, it is a simple process.

SEO or search engine optimization is one of the best methods or tools for driving targeted website traffic. Online marketing experts have different views of SEO but the one thing that all agree to: link building is integral to SEO. So what is link building?

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