Tag Archives: Keyword Search


SEM stands for search engine marketing and is a broad term that encompasses various search engine marketing strategies and techniques. On the other hand SEO stands for search engine optimization and includes strategies to effectively make your website visible through search engines. So basically SEO deals with how best you can place your website in search engines. Let us take a look at some of the pros of SEM vis-à-vis SEO:

Nothing annoys an Internet user more than seeing a 404 Page Not Found error after clicking on a particular link from the search engine result pages. Internet searchers are generally enthusiastic when they find that their keyword search has yielded results.

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