Let me guess, you went and had a website created for your business and now you’re wondering why you have no enquiries; am I right? Let me tell you one thing – simply having a website is not enough. Your website needs to be visible to your target audience and this means that you should be easily found on Google. It may come as a surprise to you, but 93% of online experiences begin with a search engine. Therefore, it […]
There are so many things that you need to consider when getting a website built for the first time. Although all aspects of web design and development are considered crucial, choosing your domain name is exceptionally important. A domain name is the name by which your website will be called so naturally, you would want it to be perfect. It must be easy to remember and it must stand out from the crowd. As a complete web design and SEO […]
Proper keyword research and analysis using an effective keyword tool is the foundation of a great SEO campaign. Before you do any on-page or off-page optimisation, it is important that you have the list of the actual keywords that your target audience are using each time they search for information that are related to your business, products, and services. There is no sense trying to rank in Google’s search page results if you’re ranking for all the wrong keywords. Your […]
When it comes to Internet marketing, your ranking on Google can be everything. Better rankings means excellent exposure, stronger brand awareness, authority in your niche, and of course, more traffic and potential sales. Here’s how you can get better ranking on Google: First, use Google Keyword Planner and research your keywords. You want to make sure you select keywords that have a high search volume and also look for those that have low or medium competition; these keywords will be […]
Most people have heard of Google Analytics but don’t know how valuable a resource this is and how to make the most of it. For those who are new at Google Analytics, it can prove to be very overwhelming. This is one of the main reasons why people tend to give up the idea of using it before they even discover the information wealth it provides. Given below are a few reasons why it is a must for any website: […]
Articles are written and distributed to content publishers to improve your online authority. This is one of the most effective forms of online marketing available today, if properly done. Articles that peak readers’ attention is a great way obtain trust and confidence of your target audience as well as build your professional reputation. The question now is: How to write the perfect article? Don’t fret. Below are some tips to help you establish your authority as a writer.
One of the hottest and heavily debated topics in the search and SEO industry is the significance of URL structure for SEO. There are two different views on this. One group believes that by placing keywords in the URL, the SEO process gets enhanced. These SEO experts believe that a web page without keywords based URL just won’t rank well.
It is necessary to see first why this whole brouhaha about Meta tags exists. Why do some people think that Meta tags are as important as the Holy Word when it comes to SEO? Why do some people think they are needless frivolities that are best done without? Originally, Meta tags were supposed to be an aid for the search engine spiders to rank a particular page.
Sitemaps are normally regarded as a complex structure and can be created in HTML or XML. Creating a sitemap in XML will ensure that the search engine spiders are able to find your website and index it so that it can increase the visibility for targeted keywords used. HTML sitemaps on the other hand are meant for users.