Those who were so used to brick-and-mortar stores might be a bit uneasy about putting their businesses online. While most of these websites are just complementary storefronts to their actual offline store, they still worry, and the really traditional ones won’t ever consider putting up online stores without the brick-and-mortar one.
SEM stands for search engine marketing and is a broad term that encompasses various search engine marketing strategies and techniques. On the other hand SEO stands for search engine optimization and includes strategies to effectively make your website visible through search engines. So basically SEO deals with how best you can place your website in search engines. Let us take a look at some of the pros of SEM vis-à-vis SEO: