Social networking pages are essentially “fan pages” whether they’re labeled as such or not. They work in the same way blog works, where you gain “followers” who purportedly keep in touch with your and read all of your updates. When you’re managing a store, whether it’s online, brick-and-mortar, or both, social networking fan pages can work to your advantage as long as you use the page well.
Small businesses need as much exposure as possible, and no matter how egoistic and aggressive it may seem, creating fan pages through social networking websites is always a good idea. Creating these pages is easy. You only have to choose an attractive profile photo, prepare all the necessary information about your store, and create handy discussion threads and a list of announcements.