People puzzle over the nuances of search engine rankings every day. Everybody knows that websites are somehow ranked based on “relevance” and “popularity”, but how are these things measured, anyway? There are actually a few things brick-and-mortar shops can teach us when it comes to getting the top ranks in search engines.
You can’t please everyone. This old adage has been drilled into our heads by our parents and our parents’ parents. It couldn’t be any truer than when you’re marketing products or services. Online marketing is doubly hard if you’re trying to reach too many consumers. What is niche marketing and how do you get to it effectively?