People puzzle over the nuances of search engine rankings every day. Everybody knows that websites are somehow ranked based on “relevance” and “popularity”, but how are these things measured, anyway? There are actually a few things brick-and-mortar shops can teach us when it comes to getting the top ranks in search engines.
As a webmaster, your primary endeavor will surely be to rank highly on Google. Google is the world’s most popular search engine and when people have to look for information on the Internet, they will mechanically type google.com in their browser address box. That is the reason why you must know the way Google works. This really helps you improve your website’s Google rankings, which means more traffic and hence better business to you.