The main point, really, is to recognize that the Internet is made up of social networking communities who are here to share information with one another. While this sharing culture is the perfect setting for online shops wishing to announce their main events, someone has to draw the line. When is store visibility a positive thing, and when does it turn into a nuisance?
When it comes to online marketing, trends play a very big role. For example, when emails were the “in” thing, consumers saw a wide dissemination of electronic newsletters. Five to ten years later, the marketing flavors have changed. From banners and e-newsletters, we now have social networking pages, otherwise known as “Fan Pages” doing what e-newsletters used to do.