Have you entered into an online marketing campaign but you’re not happy with your results? Well, the good news for you is that even the most successful of marketers occasionally handle campaigns that don’t offer the desired results. The trick, however, lies in quickly identifying mistakes in a campaign and correcting them. This is how great marketers turn a dying online marketing campaign around. As an online marketing expert with over 16 years of experience, I’ve had to deal with […]
Online marketing is a fast paced and every changing world and with consumers gaining more power, the digital marketing industry is experiencing rapid changes. However, this is not at all bad news – in fact, today, there are more sophisticated tools and platforms available that aid online marketing than ever before. Businesses across the Gold Coast have a range of marketing tools at their disposal to help them reach their target audience and get ahead of their competition. As an […]
If you have finally made the decision to start a small business on the Gold Coast, or you already run a business and you’re looking to expand it, now is the right time to look into your online marketing options. Times have changed, when customers need a particular service or product, they’re not interested in wasting their time going from one place to another, instead they look it up online for an instant solution. I know it can be confusing […]
Now that it seems that everyone and their dog have a WordPress blog, what strategies will you employ to reclaim your space and stand apart? Do you believe that your WordPress blog has the potential of growing to even greater heights? For starters, your blog needs high quality content as well as dedication. What else do you need to do to break into the online arena? In this article, I’ll give you some my best tips for promoting your WordPress […]
Making your products, services or platforms discoverable and expanding their visibility across the internet is an undoubtedly one if the most difficult yet the most vital undertaking for any Gold Coast business owner. The most ideal way is to dependably go though all the channels accessible to you and after that weigh the conversions from each of those channels so that you can proceed to investing additional time and other resources that are sure to provide you with the best […]
Those who were so used to brick-and-mortar stores might be a bit uneasy about putting their businesses online. While most of these websites are just complementary storefronts to their actual offline store, they still worry, and the really traditional ones won’t ever consider putting up online stores without the brick-and-mortar one.
You can’t please everyone. This old adage has been drilled into our heads by our parents and our parents’ parents. It couldn’t be any truer than when you’re marketing products or services. Online marketing is doubly hard if you’re trying to reach too many consumers. What is niche marketing and how do you get to it effectively?