Page rank is the basis for determining the importance of a website. By giving each page a rating, search engines like Google, Yahoo!, or MSN search can differentiate quality sites from inferior sites. The sites that have superior ratings will appear at the top of the search engine result page thus making them more visible to the internet users searching for a particular keyword. If you want to enjoy a top spot on the search engine results then pay attention to the tips highlighted below.
PPC is one of the most effective ways to get almost instant traffic to a website. Visit Google AdWords to set your account up now. After setting up your PPC account, learn to display your ad on Google’s SERPs or search engine result pages for the keywords you have bid on and that are of importance to your website.
Google social search is new method of searching a person’s social media network to give him personalized search results. For example, if you are searching for a used car and your friend or colleague on Twitter, Facebook, or a LinkedIn, among others, has one to sell or say something about it, you’ll be able to see a link to that post in your search results along with its summary.
According to Google, Pagerank is a way of leveraging the “uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value.”
Let’s explain with an example. Take two pages, page X and page Y. Now according to Google, when X links to Y, it is counted as a vote of approval by page X for page Y. However, there’s more. Google doesn’t limit pageranking to just the volume of votes (links) a webpage receives. The search engine also analyses the webpage that voted for the other webpage. So, if a heavyweight webpage casts a vote for your webpage, then it counts more and makes your webpage “important”
For those of you who are new to SEO, it’s important to understand why keywords are so important. The primary importance of a keyword is that it is used by search engine users to find your website. That is why it is also important to choose the best and most relevant keywords so that more and more users can reach your site. Now, if you are looking for keywords, you must understand that keyword analysis is the starting point of your SEO campaign.
If you have a business on the Internet, the three letters S-E-O will have special significance for you. After all, online businesses are all about having the search engines place your website high on their result pages so that more people can find your website. You have to use SEO (Search Engine Optimization) to generate your traffic and to increase it rapidly, if you already have it.